Dec 30, 20147 min read

Marketing Day: Flurry Report, Twitter Ads, Pinterest Promote & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Online Browsing Remains Strong During Christmas Week, But Conversions Slow

Find out what consumers were up to this week via the latest Marketing Land Online Retail Sales Report.

The Most Popular Social Media Marketing Columns Of The Year

Neither Facebook nor Twitter appeared in the headlines of our top 10 columns in 2014. Check them out for tips that go beyond the top two networks!

Report: Email Beats Internet & Social Media As The Most Important Tool For Workers

While new technologies have emerged in the workplace, none have figured out how to top good ol’ email in the ‘importance’ department.

2014′s Top 10 Analytics & Marketing Columns On Marketing Land

An essential aspect of digital marketing is the ability to measure and analyze what’s going on. Don’t miss these top tips to set your programs up for success.

Report: 2.5X More App Installs On Christmas With Apple Device Activations Accounting For 51%

For every Samsung device activated on Christmas, Apple activated 2.9 devices. App installs were 150% higher on Christmas as well, according to Flurry.

Twitter Ads Make It Seem Like People Follow Brands, Even If They Don’t

Visa follows MasterCard? So it seemed. Twitter’s expansion of ads into “Following” lists can make people seem to follow accounts, even if they don’t.

Best Practice Pros: How The NFL Scores Big In Email

In our earlier profiles of email marketers that can serve as solid prototypes for other businesses, we dissected LinkedIn and Groupon: one a social media community, the other a massive e-commerce hub. Each found its own specific ways to use email as a primary pillar in acquisition and CRM. This time around, we’ll leaf through the email […]

Mobile Apps, Beacons, SEO & More: Marketing Land’s Top 10 Mobile Marketing Columns Of The Year

There’s no question that 2014 was — finally — the year of mobile, as once-just-talked-about technologies and consumer behaviors arrived in the mainstream.

Top 10 Display Advertising Columns Of 2014

There’s a lot more to display than banner ads and insertion orders, especially in a world where both programmatic and mobile are on the rise.

General Motors Harnesses Facebook To Fuel Impressive Vehicle Recall Rate

A strong national campaign that featured custom Facebook Ads to unengaged drivers helped GM create one of the most successful recall rates of all-time.

Promoted Pins Set To Make Debut To All Partners, Early Data Shows Suprisingly Effective Results

As the ball drops this New Years Eve, Pinterest will be dispatching the ability for all partners to partake in the Promoted Pin program.

The Year’s 10 Most Popular Content Marketing Columns

From SEO to technology to distribution strategies, our contributors covered lots of territory in 2014. Don’t miss these outstanding columns!

2014 In Email Marketing Columns: Marketing Land’s Top 10

Email may be established but it’s anything but stagnant. Check out what caught our readers’ attention this year!

Arcade Claw Machine Calls Attention To Plight Of Homeless

If you walk through any arcade, movie theater lobby or seedy carnival, you’ve most certainly seen a claw machine – that special vending machine device which dispenses toys if only you can manage to grab and hang on to a particular object. Fundación Gente de la Calle, a Chilean charitable organization which aids the homeless, has partnered with […]

Planning For Success: 5 Affiliate Marketing Resolutions For 2015

The affiliate marketing industry marked its milestone 20th year in 2014, and it’s clear to see that it has traveled a long path since the launch of the first affiliate marketing campaign in 1994. Most notably this year, affiliate marketing saw several acquisitions and higher than expected growth rates. Looking Back At 2014 Predictions Around this […]

Top 10 Most Tweeted Live TV Events In 2014: Ellen’s Selfie Pushes Oscars To The Top Of The List

President Obama’s State of the Union address was the only non-awards program to rank in the top ten most tweeted live TV specials of 2014.

7 Resolutions For Higher Website Conversions In 2015

Each year, digital marketers find themselves trying to do more with less. With mobile technologies maturing, analytics entering a decade of being democratized, and personalization technologies enjoying increasing adoption, online marketers have never needed to learn more and do more just to keep up. While new advancements and opportunities arise constantly, the beginning of a […]

Tracking Santa Through Social Media: Updates Via Twitter, Facebook & Google+

If you need an update on Santa’s progress, your favorite social media site might have them.

The 12 Days Of Procurement

It’s that time of year again – yes, the time we all reflect on years past and look forward to the New Year with a youthful exuberance and hopeful optimism that can only come with the holiday season. While everyone else is busy with hopeful optimism, my grand tradition is to take the “healthy skeptic” approach and try […]

Mazda Teams With Mogees To Turn Vehicle Into Musical Instrument

Earlier this month, Mazda worked with Mindshare UK to turn the Mazda3 into a musical instrument using a product called Mogees, which turns everyday objects into music-producing objects by converting vibrations into unique musical sounds. The brand covered the Mazda3 with Mogees, and then the car was “played” by a group of percussionists. As part of the brand’s […]

Facebook To Launch YouTube-Like Playlists

Facebook goes deeper into the video space with YouTube-like playlists and channels on Pages.

A CMO’s View: Porch’s CMO Says Analytics & Data Are At The Core Of Everything For The Home Improvement Network

Asha Sharma shares how “democratizing” Porch’s data enables all team members to make better and faster data-driven decisions.

The Best Of Marketing Land’s Search Marketing Columns For 2014

Search marketing is a critical component of any digital strategy, so don’t miss our highest-trafficked columns published this year.

10 Most Popular Marketing Strategies Columns For 2014

What marketing strategies piqued our readers’ interests this year? Read on for the highest-trafficked columns.

Infographic: Brands That Have Been Naughty & Nice On Social Media

Among the brands getting positive mentions on social media are Apple and Amazon. Those getting negative mentions include Twitter and Facebook.

Italian Authorities Fine TripAdvisor $610,000 For Not Preventing Invalid Negative Reviews

One of the first times a major reviews site has been fined by the European Union or United States for not preventing false reviews on their site.

An Inside Look At The Top Users On Pinterest & The Confusing World Of Paid Pinning

Many of the top users on Pinterest lead a private, nonpublic life and the muddy monetization rules from both Pinterest and the FTC may keep them that way.