Jan 20, 20156 min read

Marketing Day: Fewer Hoaxes In Your Facebook News Feed, YouTube’s Super Bowl Halftime Show &#0

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook Will Cut Back On Hoaxes In Your News Feed Posts that people report as false will be flagged with a warning message, and such posts will have reduced distribution in the social network.
How Brands & Agencies Are Ramping Up To Score The Next Super Bowl Touchdown On Social Media The field of marketers shooting for the next Oreo moment is crowded, so we asked the experts how best to prepare real-time marketing plans for the big game.
YouTube’s Super Bowl Halftime Show To Feature Online Celebrities Freddie Wong & EpicMealTime’s Harley Morenstein For the first time ever, YouTube will pit its own stars against Super Bowl halftime performances by Katy Perry and Lenny Kravitz.
EU Seeks To Overcome “Loser” Digital Status With Single Market, New Taxes On U.S. Web Companies EU digital czar Günther Oettinger is signaling that he wants to make a series of moves to level the digital playing field for European internet companies vs. U.S. giants such as Google and Facebook. He would like to see much greater European investment in the internet sector and the near-term creation of a single digital […]
What Digital Marketers Can Expect To Learn @SMX West In Silicon Valley Hundreds of the industry’s best and brightest search marketers to converge in San Jose for 3 Days of Search Insights Over 12 Tracks, 60 Sessions & 125+ Expert Speakers.
Toyota #OneBoldChoice Super Bowl Effort Invites People To Celebrate Their Dads The car maker starts its plea for consumer engagement well ahead of the big game.
Content Marketing: What To Consider Before You Outsource If you’re like many brands, you want to keep close tabs on your content marketing. Contributor Rebecca Lieb details what you should consider when hiring an outside agency to help.
WATCH: Official 2015 Super Bowl XLIX Ad Teasers & Commercials Bud Light, Carnival Cruise Lines, Doritos, Mercedes-Benz and Wix.com first out of the gate with 2015 Official Super Bowl XLIX Ad Teasers. Click to watch all the currently available ad teasers and full-length 2015 Super Bowl Commercials as they become available.
Game On: The 2015 Marketing Land #Hashtag Bowl Is Coming Soon For the fourth straight year, we’ll be tracking social media visibility in Super Bowl TV commercials. Here’s what to expect from that and all of our pre-game and post-game marketing coverage.
Leverage These Holiday Learnings For 2015 Retail Marketing Success What tactics can retailers employ that were successful in the 2014 holiday shopping season? Contributor Allan Haims shares his analysis.
Rumor: Google To Buy Softcard, Indirectly Responsible For Failure Of Google Wallet 1.0 According to a story in TechCrunch today, Google is thinking about buying Softcard (formerly ISIS, compelled to rebrand for obvious reasons). The potential purchase price is rumored to be $100 million or less. With many times that invested and minimal adoption, Softcard is a failure. This is what I and others long ago predicted for […]
Does The Successful N1 Tablet Pave The Way For New Nokia Android Smartphones? Nokia’s new Android-based N1 tablet has seen immediate success in China. Two batches of the Lollipop-running iPad-mini clone sold out very quickly. This raises the provocative prospect of a Nokia hardware comeback built around Android rather than Windows. The tablet is only available in China but coming to Europe and eventually North America. It retails for […]
Two Days Before AFC Title Game, Indianapolis Colts Takes Its Website Down Brilliant? Stupid? Colts.com goes dark, but a call-to-action for mobile might be the real winner this weekend.