Feb 7, 20133 min read

Marketing Day: February 7, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Google Launches AdWords Enhanced Campaigns To Reach More Mobile Users Google announced a new way for advertisers to create campaigns within their AdWords network. Google is calling this AdWords Enhanced Campaigns. The goal is to make it easier for advertisers to target searchers on all sorts of devices. In short, too many advertisers only focus on desktop users but mobile search is growing. Google is […]
The Twitter Ecosystem The big news of the week was that Google has surpassed Twitter in the ranks of social networks, taking second position behind Facebook. While pundits argue about whether those G+ users are active or not, it seems that the growth of Google’s social mega-platform is simply a matter of time. But then, there was another […]
The Scoop On Proximity Services Like Sonar Every year at SXSW Interactive (one of the largest interactive conferences in the world), the question always comes around to which new technology or mobile app will make a big splash. In the past, Twitter (2006) and foursquare (2009) have dominated conversations at the event where more than 100,000 of the world’s most social digerati […]
Microsoft Attacks Gmail Over Privacy In Latest “Scroogled” Campaign If at first you don’t succeed, get negative once again, seems to be the game plan at Microsoft. Having attacked Google Shopping with a “Scroogled” campaign last November, Microsoft is back again. This time it goes after Gmail as an evil service that invades your email privacy, armed with polling data showing consumer concern — and perhaps […]
Yahoo Strikes Deal To Run Contextual AdSense Ads From Google Yahoo has announced that it will be working with Google. No, not on search-triggered advertising, Bing is still Yahoo’s exclusive partner there; but, Google will non-exclusively provide contextual ads that will appear throughout Yahoo’s properties and certain co-branded sites. The ads will come through AdSense for Content, with mobile ads provided by AdMob. In a […]
Yelp Reports 65 Percent Revenue Growth But Bigger Than Expected Loss Yelp earnings this afternoon were a mixed bag (as they say), with strong revenue growth but a larger-than-expected loss. Revenue was $41.2 million in Q4, a 65 percent increase vs. a year ago. The company also posted a loss of $5.3 million in the fourth quarter. Revenue for the full year was $137.6 million, which […]