Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Two recent cases of AdSense publisher bans highlight publisher discontent about Google’s mysterious methods for determining when to ban (and when to reinstate) participants displaying its Content Network ads on their sites. In the first case, well-respected netizen Jef Poskanzer, who runs the acme.com site, was banned from AdSense on January 15. Google’s explanation, in […]
Facebook is planning its first event specifically for marketers, and it boasts a lineup of heavy hitters from inside the company. They’re calling it fMC — an invite-only event happening on February 29th in New York City from noon to 6:00 pm. It comes on the heels of Facebook’s IPO filing, and, now more than […]
Google+ has gained new options that allows people to block those dropping spam comments into posts. Hurray! It’s a much needed improvement, though I wish there was the ability to delete spam comments more easily across multiple posts. The New “Report Abuse Or Block” Flag Here’s how it works. If you come across a spam comment, hover […]
Social media and kids abandoning email are two of the biggest threats to future success in email marketing, according to the new 2012: Email in Action study from eConsultancy and the Direct Marketing Association. Conducted in the fourth quarter of 2011, the survey involved more than 450 email marketers in North America. When asked about […]
Klout, the social influence measurement service, has announced its first acquisition: a local/mobile app called Blockboard. Blockboard was formerly known as BlockChalk and, when I wrote about it two years ago, the service then seemed like a cross between Twitter, Foursquare and even Craigslist, focusing heavily on local, even neighborhood-level content and connections. Today, the […]
Facebook has faced regular heat and criticism of its privacy policies since the beginning. However since the Facebook S-1 and the recognition that its IPO will make many employees into millionaires and billionaires, there’s a new quality and intensity to the criticism. In the past week, for example, the New York Times as run multiple […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Did Super Bowl Advertisers Take Advantage of Search Interest?
Volunia, A Social Search Engine, Says The Web Has Come Alive
Do I Change My Site In The UK To Comply With New Cookie Laws?
Google Still #1 Traffic Source For Most Of Top 30 Websites — Report
Under Threat Of Being Blocked Google, Facebook Comply With India’s New Internet Censorship Rules
Online Marketing News From Around The Web:
Affiliate Marketing
Ask an Affiliate Manager: Interview with Geno Prussakov and Promo Code, blog.shareresults.com
Analytics
Google Analytics Real-Time and TVad Case Study, www.iprospect.no
Debugging Google Analytics code (II): Tutorial Video on Fiddler’s Inspector and AutoResponder functions, www.webanalyticsworld.net
Blogs & Blogging
Blog Traffic Trends, blog.shareaholic.com
5 Simple Ways To Make Your Blog Posts Easier To Read, contently.com
Internationalization should be common practice, not a feature, wpcandy.com
Why My WordPress SEO Won’t Work, www.seo-theory.com
Business Issues
4 Reasons Why Google Should Buy Twitter, www.cnbc.com
IAC Trying to Sell Vimeo, Seeking $300M Valuation, pandodaily.com
Apple Promises A Crack Down On Those Who Manipulate App Store Rankings, paidContent.org
Facebook registers clean energy domains like Facebookcleanenergy.org, fusible.com
Four Yahoo Board Members Depart, 2 New Ones Arrive and 3 More Coming, allthingsd.com
LinkedIn Is Acquiring Contacts Start-Up Rapportive, allthingsd.com
TradeDoubler sees profit dip during busiest quarter, www.affiliates4u.com
Yahoo! Releases Chairman’s Update for Shareholders, Yahoo Press Releases
Content Marketing
Creating Kickass Infographics On A Budget, Outspoken Media
What Do You Know? Examining the Big 4 Online Answer Sites, www.convinceandconvert.com
Display & Contextual Advertising
Yelp Ads Are Not A Rip-Off, You Pay To Seal The Deal, TechCrunch
Working with Online Display Ads: Writing, Designing, Networking and Killing Banner Blindness, certifiedknowledge.org
Email Marketing
Email Conversion Rate Benchmarks Higher Among B2B Cos, www.marketingcharts.com
Email Marketing for a Higher Conversion Rate, www.stayonsearch.com
Local Marketing
And that makes 40! Google Offers launches in Oklahoma City and Omaha, googlecommerce.blogspot.com
Spice Up Local SEO with Pinterest – Backlinks, Citations and More, marketing-blog.catalystemarketing.com
Urbanspoon: Traffic Up 80% In 2011, Mobile Growth Faster Than Web, TechCrunch
Mobile Marketing
2011 Was the Year of the Mobile Consumer, What’s in Store for 2012?, www.briansolis.com
4 Ways Tablets Could Affect Ecommerce Design, Marketing, www.practicalecommerce.com
Other Items
Introducing Chrome for Android, Official Google Blog
Yahoo! Alliance Boosts ABC News Digital to Record Online Numbers, ycorpblog.com
Reputation Management
How Researchers Are Outing Fake Hotel, Restaurant Online Reviews, moneyland.time.com
Review Skeptic: An Algorithmic Approach to Fight Fake Reviews, www.smallbusinesssem.com
Reviews on Web opinion sites found to boost businesses, www.lvrj.com
Sham Reviews Put Irish Hotel Group in the Spotlight, www.trackur.com
What Digital Footprints Are You Leaving Behind?, www.trackur.com
Search Marketing
Future of SEO: Change, Convergence, Collaboration, searchenginewatch.com
The human search engine, www.thisislondon.co.uk
Social Media
8 Ways Employees Can Improve Your Company’s LinkedIn Presence, www.blueglass.com
Cisco Pushes Limits of LinkedIn’s Messaging Platform, www.clickz.com
Facebook Slashes Ad Size, To Squeeze More Of Them In, www.allfacebook.com
Google+ gains anti-spam filter, forms sharing, and more prominent post links, 9to5google.com
How to Predict The Spread of News on Twitter, www.technologyreview.com
Path uploads your entire iPhone address book to its servers, mclov.in
Poll: People Don’t Rely On Facebook, YouTube, Twitter For Election Information, Read/Write Web
Those Millions on Facebook? Some May Not Actually Visit, New York Times
Trapit and Pinterst Integration is Brilliant, thenextweb.com
You Can’t Buy Real Followers and Fans, www.practicalecommerce.com
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