Feb 6, 20144 min read

Marketing Day: February 6, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Twitter Threatens Legal Action For More Transparency Around National Security Requests

In conjunction with the release of its latest transparency reports, Twitter announced today it was pressing the US Department of Justice for more transparency around national security requests, and is considering legal options to defend its First Amendment rights. Twitter applauded the agreement made last week between the Department of Justice and various communication providers […]

Google Tries To Block Shaming Privacy Notification In France

Last month, Google was fined for violating French privacy rules with its “unified” privacy policy. The French National Commission for Computing and Civil Liberties (CNIL) had given Google and ultimatum to “fix” its privacy policy or be fined. Generally speaking, CNIL objects to the lack of specific notice to consumers about how their data are being used. However, […]

+K For Discovery: New Klout Update Help Users Find Better Content & Adds Scheduling Feature

Today Klout, the most popular social influence and tracking tool, is making it easier for users to increase their Klout Score through enhanced discovery features. The best way to raise a Klout score is to do so through engaging, quality content. The new feature just released is a “Create” tab that allows users to find […]

Pinterest Launches New Mobile Website For Its Growing Base Of Mobile Users

Today, Pinterest announced it was releasing a newly redesigned mobile site. According to the announcement, the new site now offers, “A cleaner design and the same features (like more useful pins and related pins),” users would have on the web or within Pinterest’s mobile app. While Pinterest’s blog post claimed the mobile redesign is the […]

Study: Personalized Emails Deliver 6X Higher Transaction Rates, But 70% Of Brands Fail To Use Them

Experian Marketing Services has released its 2013 Email Marketing Study, analyzing a wide breadth of email marketing best practices, including personalization, social integration, mobile and customer preferences. According to the study’s findings, personalized promotional emails were shown to lift transaction rates and revenue per email six times higher than non-personalized emails. Surprisingly, the majority of […]

FBX Advertisers Spent More, Saw Conversion Costs Drop 18 Percent YoY This Holiday Season

Facebook’s ad retargeting platform Facebook Exchange continued to attract larger budgets from advertisers over the holiday shopping season. According to new data from Facebook Exchange DSP, Triggit, advertisers spent 127 percent more on spend on Facebook Exchange (FBX) ads in November and December 2013 than the same period in 2012. Though average CPMs shot up […]

7 Things BuzzFeed Can Teach Brands About How To Be Social

Last week saw the official launch of social news behemoth BuzzFeed here in Australia. In typically BuzzFeed style, they celebrated their launch with headlines such as “17 Kangaroos That Can Kick Your Butt“ and by giving out bags and badges plastered with equally tongue-in-cheek Aussie catchphrases and clichés. But you don’t build a business that now […]

20 More Essential Business Apps For Your Smartphone

About a year ago, I wrote a post featuring 30 essential business apps for the smartphone. It was a fun post to write — and, even better, I got a ton of new app recommendations from my ecosystem of smart friends. Given the fact that a lot happens in the mobile space in a year, […]

How To Generate Money-Making Test Hypotheses

We were contacted this week by a company that offers hundreds of online games all on one site. The site’s home page displayed dozens of colorful tiles, each linking to a game. To find out how we might improve on this, I went straight to our online gaming expert: my 13-year-old son. I sent him […]

How Twitter Plans To Fix Its User Growth Problem

Twitter’s first earnings report was a mixed bag today: strong on revenue, but weak on user numbers. Twitter’s monthly active userbase (MAU) reached 241 million at the end of Q4, but that’s only an increase of nine million users during the quarter. It’s the smallest quarterly increase in MAUs over the past two calendar years. […]