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Writer's pictureFahad H

Marketing Day: February 6, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

While you still may be arguing about last night’s best ad, a handful of sites have compiled their top ads based on social media analytics. New records were set this Super Bowl, with 12,233 tweets sent per second on the last play. This social commentary didn’t just pertain to the on-play action either. A variety of methods […]

It’s well known that the Super Bowl generates plenty of search activity. But in the wake of 2012′s Super Bowl XLVI yesterday, Google has produced an infographic filled with stats including a play-by-play of interest by search topic. The full infographic is below. Here’s a break-out on each of the key areas, along with some additional […]

More than ever before, the online advertising industry is rife with discussion around optimization metrics. Traditionally, clicks, impressions, and post-impression/post-click conversions have been considered the industry standards for display media performance. But as ad technology grows increasing sophisticated, doesn’t it make sense that campaign optimization and measurement should evolve as well? In its early stages, […]

Have you heard of Pinterest yet? There’s been plenty of buzz about it recently, and it’s even won an award. Why? Because its traffic figures are going “gang-busters“ and so, obviously, according to the majority of tech blogs, it’s the “social media platform you have to get on board with in 2012.” Sound familiar? Well, last […]

The New York Giants, New England Patriots and Super Bowl XLVI have dethroned Tim Tebow as the sports king of Twitter. Sunday night’s Super Bowl set a new sports-related record with 12,233 tweets per second (TPS) as the game ended on a failed “Hail Mary” pass that secured a 21-17 Giants’ win over the Patriots. […]

While most Super Bowl viewers were concentrating on the Giants-Patriots final score, we were tallying up a different score — call it the Social Network Bowl, if you want — and the final score was just as close as in the real game. Based on my informal tracking, Twitter and Facebook shared equal visibility during […]

When Verizon said in December that it was blocking Google Wallet on the Galaxy Nexus handset, because of “security concerns,” conspiracy theories abounded. Verizon is an investor, along with AT&T and T-Mobile in ISIS, a mobile payments competitor of Google Wallet. Verizon denied that it was “blocking” customers from accessing Google Wallet. Rather the company said […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Business Issues

Content Marketing

  1. Content Marketing in 6 Steps, socialmediatoday.com

Conversion Optimization

Copywriting, Design & Usability

  1. 7 Ways to Write Eye-Popping Headlines, www.contentmarketinginstitute.com

Email Marketing

General Internet Marketing

Internet Marketing Industry

Local Marketing

  1. Is OpenTable Worth The Cost?, restaurant-hospitality.com

Mobile Marketing

Reputation Management

Search Marketing

Social Media

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