Feb 4, 20134 min read

Marketing Day: February 4, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Commercials Of The 2013 Super Bowl: Over 80% Had An Online Call To Action Despite arguments that four million dollars are better spent online than on a Super Bowl commercial, there’s rarely an advertising opportunity that can raise awareness of your brand and get people talking like a Super Bowl commercial done right. From kick off until final play, I tracked 42 brands and 53 commercials with an eye […]
Twitter And Facebook Report On Top Tweets Per Minute & “Top Moments” During Super Bowl While it appeared to me that she was still lip-syncing yesterday, Beyonce Knowles was one of the big winners of yesterday’s social media buzz bowl. The not-so-single lady’s celebrated halftime performance generated more than 250,000 tweets per minute (TPMs). Overall, according to Twitter, her performance drove 5.5 million tweets — and perhaps shut down power […]
Graph Wars: Why Twitter & Facebook Should Call A Truce Last month, I talked about how the major social platforms are increasingly trying to tie people to their own services, no matter what that might mean for user experience. As if to prove me right, Facebook then had its very own Valentine’s Day massacre, as well as launching a full-on competitor to Google, whilst Twitter […]
The Mechanics Of Real-Time Bidding Many newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does it cost? How much of it is available? What is the quality like? The answers are actually interrelated, and require an understanding of the mechanics behind how real-time bidding (RTB) works. Industry Terminology […]
Game Over: Twitter Mentioned In 50% Of Super Bowl Commercials, Facebook Only 8%, Google+ Shut Out The Baltimore Ravens just beat the San Francisco 49ers to win Super Bowl XLVII in a game that came down to the final seconds. But online, the social network showdown belonged to Twitter in a dominating win over Facebook, Google+ and all other social networks. According to my count, Twitter was mentioned in 26 of […]
Oreo, Audi & Walgreens Newsjack Super Bowl “Blackout Bowl” Thanks to super-fast reactions, at least three brands were able to “newsjack” the power outage that hit the Super Bowl early in the third quarter of today’s game. With the Ravens up by a score of 28-6, and a 49ers third-down play just about to begin, the lights inside the stadium went out, causing a […]
Twitter Media Galleries: Not User-Friendly & Not Brand-Friendly Anymore In an era when brands are flocking to Pinterest because of the opportunity it provides for high-quality visual marketing, and Instagram is taking steps to be more attractive to its growing brand users, Twitter has made a curious decision that essentially takes away similar visual marketing opportunities on its platform. I’m talking about those media […]
Twitter Says Hackers May Have Accessed 250,000 User Accounts Twitter says a group of “extremely sophisticated” hackers may have recently accessed limited user information for about 250,000 users accounts, prompting the company to reset the passwords associated with those accounts and remind all of its users to create a stronger password. The investigation is still going on, but Twitter says the hackers might’ve accessed […]