Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Twitter is expanding its ad inventory with the announcement today that Promoted Tweets are coming soon to the official Twitter apps on the iPhone and Android devices. They’re not, at this point, expanding to the iPad. But it’s logical to assume they’ll eventually make their way to the iPad as the fourth stage of Twitter’s […]
You have to wonder whether Yahoo’s patent-saber rattling is a sincere effort to enforce its intellectual property or an admission about Yahoo’s competitive position relative to Facebook. After several years of turmoil, internal politics and a loss of talent the company is struggling to regain its place in the pantheon of top-tier internet companies. Reuters […]
Facebook and some of its biggest advertisers will gather tomorrow in New York City for the first fMC — Facebook’s conference for marketers. COO Sheryl Sandberg is one of several heavy-hitters from inside the company that will be speaking, and other guests from outside Facebook should be involved, as well. The event will include a […]
It used to be that adept optimization of your one or two platforms or environments – your .com and perhaps your blog — and the content and assets inhabiting those places — was enough of a day’s work to call yourself a Content Marketer. Properly tending to your SEO made you feel on top of […]
With its users only spending an average of three minutes per month on the site, Google+ is a “virtual ghost town” compared to Facebook and other social networking sites. That’s how the Wall Street Journal characterizes Google’s social network while reporting new usage stats from comScore. According to comScore, Google+ users averaged only three minutes […]
Any Google+ user can now have a badge promoting his/her account — not just brands/pages. That’s one of several updates that Google shared this afternoon on the Google+ Developers Blog. Any individual with a Google+ account can use this page to create and customize a badge/widget, and then get the code to add the badge […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Google to Reinstate Indie Affiliates, www.publishersweekly.com
Analytics
Making Google Analytics even speedier, Google Analytics Blog
Google Analytics Multi-Channel Funnel Tips from my #SearchFest Presentation, www.distilled.net
How a Nonprofit Website Can Best Use Google Analytics, www.lunametrics.com
Tracking Micro Conversions with Event Tracking for Improving SEO Campaigns, www.seobook.com
Blogs & Blogging
Companies and PR Firms: Here’s the Golden Rule of Pitching Bloggers, www.mackcollier.com
How to Give Your Blog A Conversational Tone, remarkablogger.com
Why Your Email Subscriber Stats Are Lying to You, www.blogtyrant.com
Business Issues
France Says Google Privacy Plan Likely Violates European Law, New York Times
Google building ‘firewall’ between Android and Motorola after acquisition, www.theverge.com
Google users ignore major privacy shakeup, Telegraph
Groupon Acquires Travel Search Company Uptake, allthingsd.com
Pinweel: Caterina Fake ‘interested’ in buying our trademark (exclusive), VentureBeat
Content Marketing
Content Marketing Pulls Prospects In [Chart], Heidi Cohen
IKEA Expands Content Marketing With Launch of YouTube Channel, www.contentmarketinginstitute.com
The 10 Commandments of Content Marketing, contently.com
Conversion Optimization
Week 2: Best of A/B Testing – Paychex, www.ioninteractive.com
Copywriting, Design & Usability
3 Psychological Triggers that Can Move Your Audience from Indifference to Desire, www.copyblogger.com
Display & Contextual Advertising
AOL Ad Platform Customizes Display, MediaPost
Check out your new image ads from the AdWords Display Ad Builder, adwords.blogspot.com
Email Marketing
24 More Small Business Email Marketing Applications, Small Business Trends
3 Mission Critical Reasons to Convert Fans and Followers into Email Subscribers, www.socialmediaexplorer.com
7 Email Marketing Fails and How to Avoid Them, www.portent.com
Emails with Discounts Shared Most Often, www.emarketer.com
General Internet Marketing
92 Ways to Get (and Maximize) Press Coverage, www.seomoz.org
Local Marketing
Reply’s Merchant Circle Relaunches; Heavier Consumer Focus, Less on Listings, networkedblogs.com
Mobile Marketing
As Mobile Web’s Ad Potential Soars, Its Pricing Takes a Tumble, Ad Age
Google: Mobile Website Click-To-Call Through the Roof, blog.kelseygroup.com
The Other Ecosystem – Life on the Kindle Fire, www.clickz.com
Other Items
Google Is Hiring Engineers To Test Its Self-Driving Cars, www.businessinsider.com
Reputation Management
Managing your reputation online is a never-ending story, smartblogs.com
Search Marketing
4 Ways SMBs Can Get More From Their SEO, Small Business Trends
Social Media
Daytona 500 Social Media: Fires, Drivers, ServiceMaster & Tide Seize the Moment!, www.pammarketingnut.com
Even Sexy Brands Struggle With Low Engagement on Facebook, Ad Age
From Cities to Resorts, Travel Marketers Flock to Pinterest, ClickZ
Google’s arrogance exposed in Google+, MarketWatch
Measuring Influence on Pinterest, Social Media Today
Pinterest: No boys allowed? New pinning sites for men, www.washingtonpost.com
The Early Bird’s Guide To Timeline On Facebook Pages, www.allfacebook.com
The Secrets of Successful WordPress Sites with Joost de Valk, www.blueglass.com
Why Google+ Is Stuck In Neutral, Forbes
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