Feb 27, 20145 min read

Marketing Day: February 27, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

ABC Joins Other U.S. TV Networks In Twitter Amplify Program, Just In Time For The Oscars Twitter has pulled the last holdout among the major U.S. television broadcasters into its Amplify program. ABC will commence its partnership with Twitter to coincide with the airing of the Academy Awards on Sunday, March 2. First reported by Variety, ten tweets first sent out from @TheAcademy Twitter account will be sponsored by Samsung Electronics […]
Marketing Land Summit Preview: “Revolutionizing Decision Making: How The Analyst Will Take Over Business” By Humana’s Natalie Kortum The Marketing Land Digital Marketing Summit will give you a big picture look at the issues that will impact your marketing plans for this year and beyond. The new, day long program features keynote level, Ted-style solo presentations from industry visionaries representing search, social, content, email, display and more. The speakers we’ve invited are seasoned […]
Tinder: Now Doing 750 Million Swipes & 10 Million Matches Per Day Hot dating app Tinder is doing 750 million “swipes” per day that lead to 10 million introductions, up from 5 million matches in December. The latest stats came from Tinder founder and CEO Sean Rad, speaking at Upfront Summit, an event focused on tech and VC happening in Los Angeles and Southern California. He also shared thoughts on […]
Tumblr Appoints “Director Of Media,” Has Twitter Envy Facebook, Twitter and Google are all increasingly vying for TV and entertainment industry money. And the competition is intensifying. One example is Google muscling in on Twitter’s turf with American Idol voting last night. Yahoo’s Tumblr also wants in on the action. Yesterday Yahoo announced that it had appointed Sima Sistani “director of media.” Sistani had been […]
Survey: Of Major Technologies, Social Media Is The Easiest To Give Up Based on a new survey of just over 1,000 US adults, the Pew Research Center has released findings commemorating the 25th anniversary of the web. Pew dates the founding of the web from the publication of Tim Berners-Lee’s seminal paper about a distributed network of computers and documents linked together by “hypertext.” However the “web” only truly […]
6 Things To Watch For Better Gmail Deliverability For most email marketers, reaching the inbox at Gmail is difficult, and trying to discover why emails aren’t reaching the inbox is downright confusing, if not nearly impossible. (Though Google is reportedly piloting a feedback loop program for email service providers (ESPs) that might help address this.) For now, Gmail’s Bulk Sender Guidelines offer general […]
A Well Needed Change Will Simplify (& Revolutionize) Facebook Ad Campaigns Until today, Facebook campaigns consisted of two things: campaigns and ads. On March 4th, this will change to include another level, the ad set. This additional level of structure will have Facebook advertisers rejoicing as there will be a clear format for organization, tracking and administration within the core Facebook ad product. The problem with […]
Study: Keep Subject Lines At 6 To 10 Words Or Try A Song Lyric To Lift Email Open Rates After analyzing more than 260 million emails across 540 retail email marketing campaigns, marketing analytics firm Retention Science found email subject lines kept at 6 to 10 words resulted in a 21 percent open rate. According to the study findings, while 6 to 10 word subject lines delivered the highest open rate, email subject lines […]
Digital Ad Spend Quickly Shifting To Mobile: Are You Ready? Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion compared to desktop based advertising at $27B. The ultimate force behind the growth in ad spend is the massive increase in mobile web usage and smartphone activity by consumers. In order for the market to […]
Facebook, Google Get American Idol Partnerships, Take Aim At Twitter’s Second Screen Dominance Aiming to cover all its bases, and upend the current “second screen” hierarchy, FOX’s American Idol announced partnerships with Facebook and Google today to give AI fans new ways to interact with the show during the live finalist performances. Facebook will power real-time voting progress updates on-air during select live shows. Facebook’s on-air visuals will […]