Feb 26, 20145 min read

Marketing Day: February 26, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Google Brings Its Nexus “Launcher” To Other Android Devices Google Nexus devices (i.e., Nexus 5) have featured Google Now prominently as well as “OK Google” hands free voice search. But now the company is rolling that experience out to a slightly broader array of devices. Google Play devices can now get these same features by installing the “Google Launcher” (app). Below are the “new” […]
Yandex And Google Partner To Open Up RTB Display Inventory Yandex, Russia’s largest search engine, has announced a new partnership with Google that will open up display inventory to their respective advertisers. Google’s DoubleClick clients will gain access to the display ad inventory available on the Yandex Advertising Network. Likewise, Yandex advertisers will be able to enter real-time bidding auctions on the DoubleClick AdExhange. The […]
What’s The Most Expensive (Per User) Acquisition? Hint: Not WhatsApp Last week when Facebook made its jaw-dropping $19 billion announcement that it was buying messenger WhatsApp many people, including me, marveled at the astonishing figure. But almost immediately others said, “Facebook got a deal; WhatsApp was actually cheap.” I certainly wouldn’t go that far but by some measures WhatsApp (even at $19 billion) is not […]
Content Marketers: Concrete Steps To Finding Your Brand’s Voice Take these two groups of words: “High octane,” “shine adrenaline,” “super-charged.” “Fortified,” “amino acids,” “neutralize.” Funnily enough, both are used to describe shampoo. The first set – from Bed Head – positions the brand’s hair care products as expressions of a fast, exciting lifestyle; we picture ourselves strapped to a speeding motorbike, possibly while checking […]
Twitter & Vine To Hit The Big Screen This Summer Earlier this week, National CineMedia (NCM) announced a deal with Twitter to produce one-minute weekly shows highlighting trending movie and entertainment Tweets and Vine videos. Scheduled to start the middle of this year, the shows will be screened in NCM theaters across the county. NCM says moviegoers will be encouraged to take part in the […]
You Can Love Your Marketing Data, Just Don’t Fall Under Its Spell I admit it: I have a conflicted relationship with data. On the plus side, I believe that data is one of the three biggest benefits that the digitization of the world has given us marketers. (The other two are malleability, the ability to easily change, experiment with and personalize the digital canvas, and intimacy, more […]
Martin Beck, From LA Times, Joins Marketing Land As Social Media Correspondent It’s a pleasure to announce that the Third Door Media editorial staff is growing again. Martin Beck will be joining the news team that produces both MarketingLand.com and SearchEngineLand.com as our new Social Media Correspondent. His first day will be Monday, March 3rd. Martin comes to us from the Los Angeles Times, where he served […]
How Adobe Used Twitter To Generate Leads For An Online College Nobody Had Heard Of, Yet [Case Study] Anyone involved in marketing online higher education programs knows how competitive the space is. How is a new school with no name recognition supposed to compete with the plethora of institutions vying for attention at a reasonable cost-per-lead? This was the challenge Adobe faced in marketing their client Mount Washington College. Though it’s owned by […]