Feb 26, 20133 min read

Marketing Day: February 26, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Report: Nearly 40 Percent Of Internet Time Now On Mobile Devices Many marketers still treat mobile as a marginal or still-novel use case that they can afford to think about “later.” Nothing could be further from the truth. The device and Internet landscape have forever changed. The PC is now just one of several pieces of hardware that people use to access the Internet, and increasingly, […]
Google+ Sign-In Launches For Secure, “Social Spam-Free” Logins Across All Devices Today Google officially entered the social sign-in space with the launch of Google+ Sign-In. This new functionality will allow Google+ to compete against Facebook who has been the leader in the space since 2011. Instead of a normal Google account the new feature leverages Google+ credentials to sign-in to a mobile or Web app. So why would marketers […]
Google Worries About Getting “Forked” By Partner Samsung Google has tried to walk a fine line with Android. While trying to be true to its “openness” rhetoric about the platform, it has also tried to prevent increasing fragmentation. In addition, it has also sought to prevent any single partner or third party from having too much sway over Android. Google’s challenges on both […]
ICANN Aims To Help Brands With Domain Trademark Clearinghouse ICANN, the agency that oversees the domain name system, is planning to launch what it calls a Trademark Clearinghouse next month to help companies and individuals protect their rights as new top-level domains roll out later this year. According to ICANN’s announcement, the clearinghouse will open on March 26th at trademark-clearinghouse.com. Rights owners will be […]
Dirty Little Data Secrets: 5 Potential Inaccuracies In Your Social Media Reports Remember that time long, long ago (in a land far away) when the term “web analytics” hadn’t even been coined? Fast-forward to 2013: web analytics data is the tip of the iceberg, “big data” is readily available, and many new tools on the market do the work of collecting data, storing it, manipulating it and […]
Free Phone Calls & Simple Sharing Hits Facebook’s iOS App Facebook’s iOS version 5.5 has a few notable features, including one that service providers may not like. Users can now call a friend for free when viewing their profile. Calls are made via wifi/data plan and won’t count against minutes from a carrier. This calling feature was released back in January, but could only be found in […]