Feb 24, 20145 min read

Marketing Day: February 24, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

“RIP McDonalds” – Burger King Tweets Its Offline Prank Burger King was quick on its feed today, tweeting a picture from one of its restaurants that had crafted a well-timed sympathy to the fast food chain’s biggest competitor. Originally tweeted by @played_well, the Burger King photo shows a torn down McDonald’s restaurant, with only the golden arches standing, across the street from a Burger […]
Google Launches Private Ad Exchange With The Local Media Consortium Google announced today a deal with the Local Media Consortium, an industry alliance comprised of more than 800 daily newspapers and 200 local broadcast stations. Google will offer the publisher group access to a suite of its ad products. The most significant aspect of the deal is the launch of a new private ad exchange, […]
AdStage Adds Optimizley And Other Ad Solutions To App Suite, Launches New API For Marketing App Devs AdStage, which launched just last year, is aiming to loosen the grip Marin, Kenshoo and Adobe have on ad management by giving SMBs self-serve access to an ad management platform and third-party advertising tools. Advertisers can create and analyze campaigns across a suite of networks including Google, Bing, LinkedIn and Facebook simultaneously and plug into […]
Boost Traffic, Rank, Engagement & Sales – Attend SMX West In Two Weeks! SMX West returns to San Jose in just two weeks! Here is what’s in store: Up-to-date Tactics: SMX West sessions provide you with the latest tactics to cope with algorithm changes, understand evolving paid advertising options and leverage emerging platforms and opportunities. See the agenda. Expert Faculty: Over 100 of the best minds in internet […]
Oracle To Buy BlueKai, Adding A Data Management Platform To Its Marketing Cloud Consolidation in the marketing cloud continues. Today Oracle announced it has signed an agreement to buy BlueKai, the data management and analytics solution that fuels personalized cross-channel marketing campaigns. According to the press release, “BlueKai will be integrated with both Responsys for B2C marketing automation and Eloqua for B2B marketing automation in order to deliver […]
Can Nokia X Android Devices Sell More Windows Phones? The irony of Nokia introducing low-end Android smartphones upon being absorbed into Microsoft is obvious. Had the company put out Android devices earlier, it might not have sold to Redmond. By the same token, now that Nokia has introduced Android phones, how enthusiastically will Microsoft embrace and promote them? Earlier today, the company announced a new line […]
Get To Know: IBM Social Business Global Marketing Program Director Michelle Killebrew leads the go-to-market strategy for IBM Social Business. Her team focuses on messaging, solutions, and value content to shape the new definition of what defines a social business, and how organizations can embrace this next information revolution in the workforce. “I am passionate about marketing, especially innovative online marketing strategies that deliver a […]
The Power Of Information In Advertising There have been a flurry of recent articles stemming from a new study by Digital Advertising Alliance (DAA) about how ad value spikes when data is used to boost relevance. Ensuing articles have gushed that “advertisers pay three times more for cookie-based ads” and “advertisers will pay a substantially higher premium for interest-based ads.” Part […]
Marketing Land Summit Preview: “Email & The Audience Imperative” By ExactTarget’s Jeffrey K. Rohrs The Marketing Land Digital Marketing Summit will give you a big picture look at the issues that will impact your marketing plans for this year and beyond. The new, day long program features keynote level, Ted-style solo presentations from industry visionaries representing search, social, content, email, display and more. The speakers we’ve invited are seasoned […]