Feb 24, 20123 min read

Marketing Day: February 24, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Report: Paid Search As “Trusted” As TV Product Placement Ads

As part of its far reaching report, “The State of the Media, US Digital Consumer Report,” Nielsen polled US consumers about their trust in advertising by media channel. The responses yield a kind of hierarchy of advertising trust, which varies slightly by gender. Most trusted by both males and females were ads that appear on […]

And The Fastest Blog Comment System Is…?

Blog and website owners have a number of options when it comes to installing a comment system, and each system has its own pros and cons that will be unique to different websites. Speed should be one of the considerations that website owners use when choosing which comment system to use. But according to a […]

Facebook Trumpets Its 320 Million Monthly Mobile Apps Visits

Facebook wants everyone to know just how big and successful its mobile platform has become in a short period of time. In short: Very big. And very successful. In a blog post this morning, Facebook’s James Pearce (Head of Mobile Develoepr Relations) trumpets several big stats about how the Facebook Platform has benefited mobile apps […]

Marketing Biz: Groupon Acquires Hyperpublic, Pinterest Addresses Copyright Flap and Twitter Rushes Toward Ad Business

This week brought a number of contrasting stories around tracking and privacy along with significant hires to support the ongoing evolution of major Internet properties. Groupon snatches up local-data startup Hyperpublic for better deal targeting “We have everything. Need Twitter handles of vegans in the East Village? Done. Millions of display ads referencing places in […]

Survey: Women Stay More Private Socially Than Men; Social “Pruning” Of Friends Up

The current privacy atmosphere within social networking sites was uncovered in a Privacy Management report released today by Pew Internet. The study questioned social media users on privacy options, friending (& defriending) habits, and the removal of comments and photo tags. Two-thirds of online adults were active on a social networking sites (SNS), the majority of which […]

5 Ways Affiliates Can Use Valentine’s Day Strategies To Boost Mother’s Day Sales

It’s still too early to tell, but all signs point to the fact that Valentine’s Day presented another lucrative holiday season for affiliates. Leading up to February 14, the National Retail Federation (NRF) estimated that the average man would spend close to double his female counterpart on Valentine’s Day. Those numbers break down to $126.03 […]