Marketing Day: February 23, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Apple’s Tim Cook: Facebook Is Our Friend, We Could Do More Together

It looks like Apple doesn’t only have eyes for Twitter. During today’s shareholders meeting, Apple CEO Tim Cook called Facebook a “friend” and suggested that the two companies could partner more in the future. CNBC

1. Facebook Tops US Display Advertising Now, But Google Is Poised To Take Over In 2013

Facebook remains the U.S. display advertising revenue leader, but Google could take over the top spot as early as next year. That’s according to new eMarketer projections out today — projections that suggest Google’s effort to expand its revenue base beyond search ads is working. According to eMarketer, Facebook made $1.73 billion in display revenue […]

1. Bing & Facebook See Deeper Search Integration With “Linked Pages”

Yesterday a new feature was announced by Microsoft that allows logged-in Facebook users to link related pages to themselves. The new product, ‘linked pages,’ not only allows users to link pages to themselves, but also to friends. To see all linked pages simply click on the tab underneath the search box. Those Facebook friends with a linked […]

1. White House Launches “Consumer Bill Of Rights” Effort, Companies Commit To “Do Not Track” Buttons

Do Not Track is back. This morning the Obama Administration introduced a “Consumer Privacy Bill of Rights” that will be voluntarily supported by Google, Yahoo, AOL and Microsoft. The companies have also reportedly agreed to work with so-called “do not track” buttons or technology in web browsers to disable tracking and behavioral ad targeting for […]

1. 36 State Attorneys General Call For Privacy Meeting With Google

It’s not just the U.S. federal government that has concerns with Google’s new privacy policy. Three dozen state attorneys general want to meet with Google “as soon as possible” to discuss the company’s privacy changes — changes that are due to take effect on March 1st. In a letter to Google CEO Larry Page, the […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Is SEO Killing America?

2. Google Images Related Searches Now More Visual

3. Yahoo Working On Search Across Devices

4. A Google+ Primer For Retail Brands

5. Search Alliance Beginning adCenter Rollout In the UK, France & Ireland

6. Why Patience Is A Virtue With The Long Tail

7. Nine Best Practices For Optimized < title > Tags

8. Bing Posts To Facebook Timeline If You Use New “Linked Pages”

9. Last Chance! Search Engine Land’s SMX West Kicks Off Tuesday – Join Us in San Jose!

Online Marketing News From Around The Web:

Affiliate Marketing

1. 10 Great Women of Affiliate Marketing, performinsider.com

2. They own Buy.com, LinkShare, and Play.com – but who are Rakuten?, www.affiliates4u.com

Blogs & Blogging

1. Business Blogging: Are You Over-Thinking It?, Social Media Today

2. WordPress Multisite: What it is and Why Should You Care, www.web-savvy-marketing.com

3. 7 Ways to Begin Your Blog Posts, blog.shareaholic.com

4. The Anatomy of an Awful Guest Post, ipullrank.com

5. The Bloggers’ Guide to Tax Season, blog.shareaholic.com

6. Tumblr Bans Self-Harm Blogs, thenextweb.com

Business Issues

1. Attorney General Kamala D. Harris Secures Global Agreement to Strengthen Privacy Protections for Users of Mobile Applications, oag.ca.gov

2. Twitter passes 500 million registered users, www.freshegg.com

3. YouTube Hires Bing Exec to Lead Marketing, Ad Age

4. Exclusive: Susan Molinari to head Google’s D.C. office, www.politico.com

5. Facebook Hires CEO Of Viral Marketer Momentus Media, www.allfacebook.com

6. Facebook Insiders Push $100 Billion Value, Bloomberg

7. Google to Replace Motorola Mobility CEO, Bloomberg

8. High-End Pinterest Competitor Fancy Launches Commerce Platform With Help From Jack Dorsey, www.fastcompany.com

9. Twitter Grabs Two Googlers for International Advertising Expansion, allthingsd.com

Content Marketing

1. Content Marketing and SEO: The world doesn’t need another blog post, MarketingSherpa

2. Content Marketing: How employee content drove 200 leads per day at Guitar Center, MarketingSherpa

3. Generate More Sales with this 3-Step Content Marketing Funnel, www.marketingwords.com

4. Want To Succeed With "Content As Marketing"? Then Be All You Can Be, www.reelseo.com

Display & Contextual Advertising

1. Facebook’s New, Entirely Social Ads Will Recreate Marketing, www.fastcompany.com

2. Leaked Documents Reveal Exactly How Much Ads Cost On Patch, www.businessinsider.com

Mobile Marketing

1. iPhone owners ready to close the deal, 75% want to pay by phone, VentureBeat

2. Get Mobile or Get Left Behind, www.sempdx.org

3. Mobile Mix: Android Impressions Up 504%, Marketing Pilgrim

Search Marketing

1. SEO & PPC: The Facts on Integration, Cannibalism & Synergism, brightoak.com

Social Media

1. 14 Trends Spotted at Social Media Week, www.bluefountainmedia.com

2. Making Check-Ins More Meaningful, officialblog.yelp.com

3. HOW TO Use The Brand New Buffer For LinkedIn, blog.bufferapp.com

4. Is LinkedIn Becoming A More Personal Professional Network?, blog.compete.com

5. Let your Tweets determine the 2012 Sprite Slam Dunk champion, Official Twitter Blog

6. Oh Shut UP! You Know You Never Read the Pinterest TOS, www.sugarrae.com

7. The Pros And Cons Of Facebook Credits, For Merchants, www.allfacebook.com

8. Your Circles, now in Google Voice, googlevoiceblog.blogspot.com