Marketing Day: February 21, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

1. Coke Wants To Give The World A Pet Collar In Spoof Ad Offering A Cure For Social Media Addiction Coca-Cola’s latest online video campaign pokes fun at everyone’s obsession with their phones, offering a solution to cure the world of its social media addiction. The ad is a spoof, promoting Coke’s Social Media Guard, essentially the same pet collar a vet would use to keep animals from licking their wounds. Fashioned in Coke’s signature […]

2. Microsoft Assistant “Cortana” Coming Soon To Phones, PC, Xbox For months the tech press has been writing about the imminent arrival of Microsoft’s answer to Siri: Cortana. The virtual assistant is modeled on a character in Microsoft’s “Halo” game. Microsoft has not acknowledged Cortana or said anything public about Cortana. Right now Cortana is a codename and it remains to be seen what the digital […]

3. Google Steps Up Ad Fraud Fight With Spider.io Acquisition Ad fraud has been a black cloud looming over the industry, with perpetrators finding myriad ways to hijack the display advertising ecosystem. To bolster its resources in the fight against internet advertising fraud, Google announced today it has acquired the well-regarded web traffic analytics firm spider.io. Google has made significant investments in fighting ad fraud. […]

4. How To Use Relative Standing For Online Analytics I was recently taking a fresh look at some old statistics school books of mine, and I realized how useful many of those basic statistical concepts can be when applied to online marketing analytics. In this post, I’ll share a couple of ways you can delve into your data in a simple way by using […]

5. New Name, Familiar Partners: Twitter Introduces The “Marketing Platform Program” How time flies. It’s been a year now since Twitter released their Ads API to help advertisers harness the full power of Twitter Ads. Throughout 2013 Twitter began adding API partners that excelled in targeting, tracking and measurement. Yesterday Twitter officially announced a new name for their suite of ads partnered dubbed “Marketing Platform Program.” […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google Says (Some) Missing Features Will Be Added To New Google Maps

2. Bing’s Satori Adds Timeline Data For About 500k Famous People

3. AdWords Top Movers Report Update: Now With Conversion Stats, Device-Level Segmentation

4. Search In Pics: Steve Jobs Pre Google+, Nest Fire Truck & Google Fiber Bunny

5. How To Rebrand Without Losing Your Hard-Earned Rankings

6. Google Places Quality Guidelines Updated

7. Bing: Poor Grammar & Typos May Result In Lower Search Rankings

Online Marketing News From Around The Web:

Analytics

1. 18 Real-World Examples Of Concatenating Marketing Data In Excel, www.annielytics.com

Blogs & Blogging

1. Interview With Matt Mullenweg And Mike Little — WordPress: How It Came To Be And Where It’s Heading, Smashing Magazine

2. What to Do When You’re Sick of Your Blog, Copyblogger

Business Issues

1. Google Borrows $1 Billion With First Bond Sale in Three Years, BusinessWeek

Content Marketing

1. 3 Branded Content Formats that Will Rule in 2014, Content Marketing Institute

2. What Your Brand Needs BEFORE More Content, Overit

Conversion Optimization

1. Enough of Stock Photos: See How Adding Real Photos Improved Conversions, visualwebsiteoptimizer.com

2. The Science of Storytelling & Memory and Their Impact on CRO, ConversionXL

Copywriting, Design & Usability

1. The 3 Musts for an Effective Landing Page, Small Business Trends

Display & Contextual Advertising

1. LinkedIn Sponsored Updates: Something Actually Worth Paying For, www.clickz.com

2. Wonder what a $75,000 daily credit line on Facebook looks like?, Inside Facebook

Domaining

1. Google; Linkedin; Amazon; BMW; Dupont; Godaddy; Micosoft; Yahoo All Grab .Menu Domains In Sunrise, The Domains

2. Kentucky Appeals Court Overturns Seizure of 132 Gambling Domain Names, The Domains

E-Commerce

1. How Google Plus helps Top 1000 retailers boost click-through rates, Internet Retailer

Internet Marketing Industry

1. Koozai Celebrates Eight Epic Years, Koozai

2. Lithium Engages 100 Million Digital Consumers, Business Wire

3. Moniker gets a new CEO, DomainIncite

Mobile/Local Marketing

1. Can Google Glass Impact Your Business?, scn.sap.com

2. Mobile Marketing Coming to Google Glass, www.mobilemarketingwatch.com

Other Items

1. 4G data: The USA is second-slowest while Australia is fastest, The Next Web

Social Media

1. A (Much Needed) Social Media Lie Detector is in Developmental Stages, CopyPress

2. Getting Smart With LinkedIn: Optimising Profiles & Company Pages, www.koozai.com

3. How to Use Twitter to Build Relationships for Your Business, blogs.constantcontact.com

4. Instagram Captures Higher Interaction Rates than Facebook, eMarketer

5. Interview with Tim Cigelske: Social Media at Marquette, nitrogr.am

6. LinkedIn Finally Lets You Block Other Members, TechCrunch

7. Secret Adds Subscribe/Unsubscribe Options, Post Flagging, Unlinking And More, TechCrunch

8. Social Media Marketing for Small Business: The Importance of Knowing Your Audience, advertise.bingads.microsoft.com

9. Users blast LinkedIn for falsely implying that friends and colleagues have accounts, The Verge

10. What Types of Posts Get Shared the Most on Facebook?, KISS Metrics

Video

1. More love for playlists and a new look for YouTube, youtube-global.blogspot.com

2. Google releases public beta version of Google Cast Chrome extension, 9to5 Google

3. How Instagram Killed Vine For Marketers, Social Bakers

#MarketingDayFebruary21