Marketing Day: February 21, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Pinwheel: Flickr Co-Founder’s New Startup Is Part Flickr, Foursquare & Path

Flickr co-founder Caterina Fake’s new startup Pinwheel is very interesting — but it’s not an original idea. In fact it’s an idea that has been unsuccessfully tried by at least two startups in the past (Socialight and Flook). The central concept is that you can leave public or private geotagged notes that are associated with […]

1. Twitter’s Shark Leap: A Nauseating Display Of Self Importance.

I’ve heard no greater example of self indulgence than Twitter CEO Dick Costolo’s nausea-inducing claim that 2012 was going to be the year of the Twitter election. (He spoke at the recent All Things Digital event in Southern California.) Amid the Google/Twitter separation mishigas (read: Twitter’s finger pointing) the notion of Twitter as a communication vehicle should […]

1. Making Millions From Losing Tests (Part 1)

I’m often amazed at how naive companies can be about their online testing efforts. The bigger the company, it seems, the more disconnect there can be between the talented optimization team and the senior management. And that, as you might guess, often ends up undermining the revenue and efficiency improvements that come from continuous testing. […]

1. Google: “Impractical” To Comply With IE’s P3P Privacy Controls; Microsoft, Facebook & Others Also Fail

Google’s been taking fire for Microsoft accusing it of overriding Internet Explorer privacy controls. But Google’s now out with a response: the controls are out-dated, “impractical” to follow and ignored by other companies besides Google, including Facebook, some of Microsoft’s own sites and over 10,000 others. I’m on vacation this week, so I won’t be […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Scroogle’s Gone? Here’s Who Still Offers Private Searching

2. How To Find Link Prospects Without Using Google

3. Search Engine Land’s SMX West Starts Next Week! Register Now!

4. “Scroogle.org Is Gone Forever” Says Site Owner

5. The Top 10 Ways To Achieve Breakthrough In International Search In 2012

6. Yandex Starts To Drink From The Twitter “Firehose”

7. AdCenter Revamps Location Targeting To Mimic AdWords

Online Marketing News From Around The Web:

Affiliate Marketing

1. January vs Christmas sales overview, www.affiliates4u.com

2. Size of Affiliate Marketing Industry Worldwide, www.amnavigator.com

Analytics

1. Advanced Content Tracking with Google Analytics: Part 1, cutroni.com

2. Segmenting Your Local Search Traffic in Google Analytics, www.cardinalpath.com

Blogs & Blogging

1. 6 Simple Steps To a More Enchanting Blog, contently.com

Business Issues

1. F.T.C. Tells Consumer Watchdog to Mind Its Own Business, New York Times

2. eBay to Acquire WHI Solutions, ebayinkblog.com

3. Microsoft launches no holds barred anti-Google campaign, www.bgr.com

4. Pinterest’s Quiet Copyright Coup, directmatchmedia.com

5. Russian Internet Advertising Market up 56% to $1.4 Billion in 2011, blog.quintura.com

Content Marketing

1. 22 Ways to Create Compelling Content When You Don’t Have a Clue [Infographic], www.copyblogger.com

2. Why some posts work & others don’t (& what content marketing actually means), skyrocketseo.co.uk

Copywriting, Design & Usability

1. Create better content by working in pairs, www.uxbooth.com

2. Making WordPress More User Friendly – A Usability Audit of Joomla, Drupal, Blogger, Tumblr, and SquareSpace, wpmu.org

3. Six Ways to Quickly Kill Your Website Design Project, www.web-savvy-marketing.com

Display & Contextual Advertising

1. New Killer Facebook Broad Targeting Options, searchenginewatch.com

2. The Importance of Rotating Creative, www.retargeter.com

Email Marketing

1. 15 Things to Test in your Email Campaign, anilbatra.com

2. Tips to Send Email Campaigns Like One of the Big Guys, www.business2community.com

General Internet Marketing

1. The Million Dollar Mindset – How to Create a Website and Sell it Off for Six Figures, www.techipedia.com

Local Marketing

1. Bing Business Portal Adds "Order by Smartphone" Tool, www.smallbusinesssem.com

2. How service based businesses can get the most out of their customer reviews, www.hallaminternet.com

Mobile Marketing

1. 7 Things CEOs Need To Know About Mobile Commerce, www.forbes.com

2. Q&A: Somo’s Thomas Schulz on AdMob and iAd price wars, econsultancy.com

3. RIM Finally Rolls Out BlackBerry PlayBook OS 2.0, thenextweb.com

Reputation Management

1. Why Being Too Harsh On Others Hurts Your Own Reputation, www.trackur.com

Search Marketing

1. 7 ways Pinterest can boost your SEO, www.prdaily.com

2. Specific recommendations for individual ad units, Inside AdSense

3. The New SEO Process (Quit Being Kanye), www.seomoz.org

4. What is SEO? 10 Free SEO Videos for Beginners, www.komarketingassociates.com

Social Media

1. Is F-Commerce "Fail" Commerce?, www.getelastic.com

2. Pinterest for travelers: 5 practical uses, www.gadling.com

3. 20 Days to a High-Quality, Highly-Engaged Twitter Following (in just 20 minutes a day), blog.kissmetrics.com

4. Google+ Pages beating Twitter Pages, but Facebook still king, www.zdnet.com

5. How to (Properly) Use Tumblr to Market Your Brand, www.searchenginejournal.com

6. Social Media Best Practices from the US Army, smallbiztechnology.com

7. Using Facebook Events – an example, www.smartinsights.com