Feb 20, 20134 min read

Marketing Day: February 20, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Study Reveals Brand Marketers Mostly Clueless And Inept At Localization E-commerce in the US was worth something approaching $300 billion (comScore says $289 billion) in 2012. Offline commerce (goods + services) was worth at least $7 trillion according to US government figures. Local commerce is thus roughly 25x the value of e-commerce. Driving people into local stores is thus much more lucrative than online conversions. […]
Twitter Launches Promoted Products API, Letting Marketers Buy Via Third-Party Tools Little Twitter is growing up, today announcing it will offer an advertising API for its Promoted Tweets and Promoted Accounts products, a development allowing marketers to buy and optimize Twitter ads alongside their other media buying. The company has been testing the system for the last month or so, with beta partners Adobe, HootSuite, Salesforce, […]
“Beyond Last Touch: Understanding Campaign Effectiveness” – Webcast next Tuesday, Feb. 26 Our sister site, Digital Marketing Depot, will host a webcast next Tuesday, February 26, that explores which metrics are important when evaluating a digital advertising campaign. “Beyond Last Touch: Understanding Campaign Effectiveness” features David Grant of Quantcast, who will provide an overview of the current challenges in understanding the effectiveness of display advertising. He’ll also […]
More “Modern” Yahoo Homepage Starts To Roll Out We’ve known for quite some time that Yahoo was preparing to relaunch its homepage. We saw early evidence several months ago in screenshots and even more recently “in the wild.” But today, the “new Yahoo” is officially starting its rollout in the US. Overall, the new homepage has an updated but similar look, with a range […]
4 Reasons I Love Designing Email The Valentine’s holiday had me wearing the customary rose-tinted glasses and thoroughly enjoying it, from the candy to the life adventures (our first daughter was born the in wee hours of the 14th). [Editor’s note: Congrats, Chris!] It was a reminder, too, that email design is often discussed only in the context of its big […]
Report: 59% Of Top Brands Are Active On Instagram & Those Photos Are Shared To Facebook 66% More Than Twitter Pinterest and Instagram have become more than just a place for pretty pictures in the eyes of brands. In just three short months, top brand adoption of Pinterest and Instagram rose 10% and 9%, respectively, according to a study by SimplyMeasured. The next closest competitor, Google+ grew at just 4% during the same time period. […]
Google Glass Expands “Explorer” Program Allowing Preorders Google announced they are expanding their “explorer” program to allow more than just developers try out Google Glass themselves. Google said they are “looking for bold, creative individuals who want to join us and be a part of shaping the future of Glass.” How does one get their hands on a pair of these glasses? […]
Google Analytics Change History – More Context To Administrators Today, Google Analytics started offering a new Admin section called “Change History.” It is a very simple table which shows changes made to your Google Analytics account settings in the last 180 days. This was a much needed feature as up till now, we had to trust people to document all changes, a boring task […]
Filter Content, Keywords & Media With New Column Filters From Tweetdeck Popular Twitter client Tweetdeck, just became even more powerful as a Twitter tool with new column filters. Tweetdeck rose to popularity, thanks, in part, to columns that allowed users to customize content by hashtag, lists, users and message types. As of today, columns can do even more with new Tweet filtering options that allow users […]