Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
This afternoon comScore released December marketshare data for US smartphones. Android continued its march toward 50 percent penetration, while Apple also gained. All others declined. According to the data, Samsung is the top smartphone OEM. The company also said that 40 percent of the US adult population owned smartphones as of December. This number is […]
Less than a month to go before Google’s new privacy policy changes happen. Microsoft is running an ad campaign encouraging switching to its services as safer or more private. The US Congress is still asking questions. Headlines have painted a worrisome picture. But Google’s users seem largely unconcerned. That’s no surprise. They probably shouldn’t be. […]
When asked the question, “Notice anything new on Facebook?” — besides the company’s filing for an IPO, of course — my guess is you would answer it with gusto and say “Timeline” or “Ticker.” And you would be correct — at least for the most part. There was another large change that managed to fly quietly […]
As widely anticipated Facebook filed its S-1 to go public today, and interesting fact emerged. Facebook — out of necessity — will soon become the largest mobile ad network in the world. Throughout the S-1 Facebook makes reference to mobile. It sees mobile as both a threat and essential to its future growth. (Last year I […]
Facebook has filed its IPO paperwork and the S-1 statement contains an utterly dizzying amount of statistics. The numbers provide a glimpse into Facebook’s stunning growth since its founding in 2004, with a particular emphasis on what’s been happening over the past three years. Here’s a look in graphical/chart form at some of the most […]
The day many have eagerly awaited has arrived. Facebook has filed to go public. Its S-1 document is available for anyone to review. We’ll be taking a deeper look, ourselves. For now, consider this a live blog of what I find interesting in it. What I’m highlighting generally comes as you read down through the […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
7 Affiliate Marketing Education and Training Opportunities, www.amnavigator.com
Making the affiliate Long Tail wag : part two, econsultancy.com
Analytics
Reporting across screens in Yahoo! Web Analytics, www.yanalyticsblog.com
Blogs & Blogging
Blogging Builds A Bank Of Brilliance Before It’s Buried, realestatetomato.com
How To Hire A Writer For Your Company Blog, www.socialmediaexplorer.com
SEO for Idiots: The 10 Basics of Blogging Search Engine Optimization, www.blogtyrant.com
StumbleUpon Primer for Bloggers, Social Media Today
The Real Reason the Inc. 500 Is Made Up of a Bunch of Crappy Bloggers, www.thesaleslion.com
Business Issues
Amazon Buys TeachStreet; Folds it into Amazon Local, blog.kelseygroup.com
AOL CEO: ‘Patch Is the Number 4 Local Property on the Web’, www.screenwerk.com
Facebook’s Ad Business Is a $3 Billion Mystery, allthingsd.com
Reactions To Facebook’s IPO Announcement, www.allfacebook.com
Silicon London is first choice of base for Google, Facebook and other tech giants, The Guardian
Content Marketing
10 Landing Pages that are Crushing it with Video, unbounce.com
Get Content-Centric, Or Be Disrupted In Search And Social, thefuturebuzz.com
Increasing website interactions with social media and content, www.smartinsights.com
Copywriting, Design & Usability
Why Most Websites Fail and What To Do About It, www.biquitous.com
9 Copyright Myths to Avoid As a Web Designer, blog.usabilla.com
How User Personas Can Improve Your CRO Strategy, blog.kissmetrics.com
Is traditional copywriting dead?, www.seocopywriting.com
What Should You Automate?, www.hadeninteractive.com
Why copywriting is like reality TV, www.procopytips.com
Display & Contextual Advertising
11 tips for a better Facebook ad campaign, www.seoptimise.com
The KISSmetrics Guide To LinkedIn Ads – Part I: The Basics, blog.kissmetrics.com
Email Marketing
6 Different Emails Every Marketer Should Consider Sending, blog.hubspot.com
General Internet Marketing
9 of 10 Online Marketers Make the Same Silly Mistake, Social Media Today
Local Marketing
Double Google Places Review Stars – How to Stand Out with a 10 Star Rating, marketing-blog.catalystemarketing.com
Mobile Marketing
Quantcast’s Mobile Site Rankings Not Credible, internet2go.net
Other Items
Android and Security, googlemobile.blogspot.com
Web performance and the 2012 US election: Is site speed an early indicator of future success?, www.webperformancetoday.com
Search Marketing
Be Semantic: How to Install Microdata, www.searchinfluence.com
Cheaper Clicks from AdWords Coming?, www.practicalecommerce.com
The 10 Golden Rules to Attracting Authority Links, www.seomoz.org
Social Media
Who Gives a Tweet, www.cmu.edu
10 Key Statistics about Facebook, weblogs.hitwise.com
360i Report on Twitter’s Enhanced Brand Pages, blog.360i.com
8 Brilliant Examples Of Social Proof On The Web, blog.crazyegg.com
Could Reddit Be the World’s Most Influential Website?, www.blueglass.com
HOW TO: Use Social Networking to Effectively Build Media & PR Contacts (Tools and Tips), www.internetmarketingninjas.com
Introducing Reuters Social Pulse, Reuters
Is social media free?, www.beingpeterkim.com
Leveraging Pinterest: How “Pinnable” Is Your Content?, www.searchenginejournal.com
Pinterest Drives More Referral Traffic Than Google Plus, YouTube and LinkedIn Combined, blog.shareaholic.com
Pinterest Part IV: Making the Most of Pinterest – Tips and Tricks, Social Media Today
The Super Simple Guide to Using and Marketing Through Pinterest – Part One, Search Engine Guide
Tumblr Hires Writers to Cover Itself, New York Times
Your Negative Status Updates Rub People the Wrong Way, Apparently, techland.time.com
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