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Marketing Day: February 18, 2014


Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

  1. E-commerce Sales Up 8% In January, With 20% Of Mobile Orders Happening On An Android Marketing analytics firm Custora says US e-commerce sales were up eight percent this January over January 2013. While combined offline and online transactions were down 0.4 percent last month compared to a year ago, Custora claims January was a strong month for e-commerce, with a 6 percent increase in traffic to e-commerce stores. Based on […]

  2. The Inside Scoop From An Ad Agency Search Pro: 5 Questions With Lowe Campbell Ewald’s SEO Manager The world of ad agencies has come a long way since Mad Men’s Don Draper was running things. To be considered a full service agency today, social and search teams are now integral to an agency’s overall offerings. Hillary Glaser serves as Lowe Campbell Ewald’s SEO Manager, an ad agency that defines itself as a, […]

  3. Mentors, Colleagues & New Friends: You’ll Make Invaluable Connections At SMX West We’ve already highlighted the exceptional content and highly qualified presenters at SMX West. But there’s another aspect of the show that is just as important and valuable – networking. And with well over 1000 companies sending delegates (so far), there are lots of people to network with! Keep reading to learn more about the networking […]

  4. The Slipperiest Search Campaign Ever There are a lot slick opportunities out there in search marketing. The wheels of progress have never been greasier. Yep, since people first started paying to be included in search results, a lot of smooth transactions have taken place. Yet, for a whole lot of good reasons, search lacks certain criteria for brand building. Over […]

  5. Content Strategy Gets Tactical: Establishing The Content Workflow Content strategy — creating repeatable processes to govern content marketing and make it accountable to measurable goals — has many components. Your first steps in putting together a content strategy include determining the goals, developing personas, analyzing content needs, and designating someone to serve in an editorial leadership capacity. From there, you’ll want to establish […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

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Analytics

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Display & Contextual Advertising

Domaining

E-Commerce

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General Internet Marketing

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Mobile/Local Marketing

Other Items

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