Feb 18, 20134 min read

Marketing Day: February 18, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

New Facebook Offers Unit Gives Power To The People With ‘Remind’ And ‘Share’ Ability A new, more robust, version of Facebook Offers that has been spotted in the wild. This new Offer unit gives Facebook users two choices in the offer at hand, “Shop Now,” or “Remind Me.” The unit spotted is substantially larger with an image that takes up more square pixel footage than previous offers. The new […]
EU Regulators “Plan To Take Action” Against Google Privacy Policy When it comes to the issue of privacy, it seems that Google and Europe are on opposite sides of an ocean, metaphorically speaking. Reuters reports this morning that frustrated European authorities “plan to take action” against Google for its failure to satisfy them regarding its consolidated privacy policy. Google has maintained that its privacy policy […]
The Road To Understanding Viewable Ad Impressions According to a recent comScore study of a dozen major brands, including Allstate, Ford and Kellogg’s, 31 percent of online ads go unseen by consumers. Recently, I moderated a panel of experts in the field, and they all said they’d seen typical rates of unseen ads coming in at over 50%, and, in the worst […]
Report: Google To Open Stand-Alone Retail Stores In Major Metros Google has been inching closer to opening its own retail stores for the past three years. It opened a Google schwag store on its own Mountain View campus in 2010. Then it tested a “store within a store” or “pop up store” concept in London, called “The Chromezone,” to sell Chromebooks for holiday 2011. In […]
Facebook Says Employee Computers Were Hacked, No Evidence That User Data Was Compromised Facebook is the latest major Internet company to admit that it’s been victimized by hackers, but says it’s found no evidence that user information was compromised. In a blog post this afternoon, Facebook says it discovered the hack last month after “a handful of employees” had visited a compromised website. The website hosted an exploit […]
Report: Yahoo’s Mobile Ad Revenue $125 Million Kara Swisher at AllThingsD, who seems to have an unlimited supply of moles and sources within Yahoo, is reporting that she’s been told by someone inside the company that Yahoo’s mobile ad revenues are only $125 million annually — with most of that coming from search. According to Swisher: [D]irect mobile revenue hovers only around […]