Feb 17, 20124 min read

Marketing Day: February 17, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Marketing Biz: Yahoo CEO Trashes Product Team, Can AOL Patch Patch?, New Searchmetrics Backlink Analysis Tool

Welcome to the first edition of Marketing Biz, a new weekly column dedicated to business-related news and announcements in online marketing. Each Friday we’ll deliver the most interesting news items in the past week coupled with a quick take and perspective. Marketing business news for the week revolved around the accelerating changes in search, social, […]

No Surprise: Congress, Consumer & Privacy Groups Want Google To Explain Safari Privacy Snafu

From the you-could-see-it-coming-a-mile-away department: U.S. lawmakers, privacy watchdogs and consumer protection groups want Google to explain why it’s been bypassing user privacy settings on Apple’s Safari web browser. The story surfaced late last night in the Wall Street Journal, and has spread quickly — not surprisingly, considering the long-running discussion about Google and privacy and, […]

5 Tips To Help SEO Based Affiliates Evaluate A Niche

One of the most common questions I’m asked is how to evaluate a niche from an SEO based affiliate perspective before diving head first into it. We all know the obvious – check traffic volume for keywords in the niche using your favorite keyword research tool. But just because there is traffic, it doesn’t necessarily […]

No, FairSearch’s Anti-Google Ad In Politico Wasn’t Pulled As “Inaccurate” (Even Though It Was Inaccurate)

Earlier this month, Google did a post to bust myths that it felt were being spread about the company regarding privacy. First on the list was from an ad run against Google by FairSearch. Google even later updated its post to say the FairSearch ad had been pulled as ”inaccurate.” As it turns out, the […]

Adding Credentials To Your Google+ Page: A Look At Verification & Direct Connect

Back in November, Google officially launched brand pages for Google+. While they started were launched with limited features, brand pages have evolved to allow for multiple admins, add users into circles and become verified. One of the surprisingly underutilized elements pages is the lack of verification. There still seems to be some confusion around the […]

Google Didn’t “Track” iPhones, But It Did Bypass Safari’s Privacy Settings

The Wall Street Journal is out with a story about how Google has been “bypassing the privacy settings of millions of people” who use Apple’s Safari web browser, along with a headline about “Google’s iPhone tracking.” More accurately, Google’s been bypassing Safari’s default privacy settings that block certain types of cookies rather than overriding what […]

Twitter, American Express Bring Self-Serve Ads To 10,000 Small Businesses

Some small businesses can register now for access to Twitter’s self-serve advertising platform, which will formally launch next month according to Ad Age. The program is open to American Express cardholders and merchants, and Twitter will include a $100 credit to help the first 10,000 eligible participants get started. The signup form is available at […]