Feb 15, 20133 min read

Marketing Day: February 15, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Study: iPhone 5, Galaxy S3 Neck And Neck In Web Traffic Share According to ad network Chitika’s latest traffic study, Samsung’s Galaxy S3 has caught the iPhone 5 in terms of the amount of internet traffic it generates. The findings are drawn from “tens of millions of U.S. and Canadian smartphone mobile ad impressions” this month. Chitika said that in October 2012 Apple’s latest iPhone enjoyed an […]
Marketing Biz: Data Everywhere, Micro-Video Wars & The Rise And Fall And Rise Of Local This week in marketing was largely about three major themes: the ubiquity of data, micro video and the struggle but importance of local. Of course we’re all waiting to see if/when Facebook purchases Atlas and the buzzword merry-go-round continued with the emergence of “omni-channel” marketing. This is … Marketing Biz. DataSift Query Builder Powers the […]
B2B Marketing Automation Tools 2013: The Marketer’s Guide If you’re a B2B marketer, you know that the best practices and tactics for online marketing are similar to B2C—but there are also some very real differences. For example, you wouldn’t necessarily want to buy paid search ads if you’re selling jet engines. Or maybe you would, if you had a tool that took into […]
Something Has Changed At LinkedIn If you were to invoke fairy tales in the world of social media, you might compare LinkedIn to Cinderella. While the step-sisters Facebook and Google Plus have been preparing for the Prince’s big party, LinkedIn has been quietly going about an incredible overhaul of its system and is building up a larger and larger user base. Many […]
Facebook Wins (Temporary) Reprive From Fake Names In Germany The AP is reporting that a German court has invalidated a decision of the German privacy regulator, which opposes Facebook’s real names/identities policy. Privacy regulators oppose the Facebook policy on the grounds that German and European privacy and free-speech rules prohibit a ban on fake names. However the court’s decision is not based on German […]
Vine Analytics Already? Yep. And Free, Too If you’re one of those super-early adopters of Vine, there’s already a way to get a basic snapshot of how your six-second videos are performing. The folks at Simply Measured have launched a simple Vine statistics report that brands or individuals can use. The service is basically free; it only costs you a tweet announcing […]