Marketing Day: February 15, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Introducing Inbound.org: Community-Curated News For Marketers

Late last week SEOmoz’s Rand Fishkin and Hubspot’s Dharmesh Shah collaborated to launch a “for fun” Hacker News-like site called Inbound.org. According to the site, “The goal of Inbound.org is to prevent great content from the world of inbound marketing from going unnoticed. There’s an amazing community of bloggers, marketers and enthusiasts passionate about non-paid channels like SEO, social […]

1. Apple Cuts iAd Prices To Attract Brands, Compete With AdMob

Apple is a company that rarely discounts its products. Not so with iAd, which is once again cutting prices to attract advertisers. According to AdAge, the new iAd minimum ad spend is being reduced from $500,000 to $100,000. It began at $1 million when the platform launched two years ago. Apple’s iAd was the product […]

1. Report: More Than Two-Thirds Of Google+ Users Are Male

In a study complied by Website-Monitoring.com, a few key trends about Google+ user demographics were revealed. The most eye-opening stat? 67% of all users were male. This of course is the exact opposite of most social media networking sites. Women hold the slight majority of users on Twitter, a 55% majority on Facebook, and a whopping 97% share on Pinterest. With […]

1. Google+ Improves Upon Circles & Makes Finding Others Easier

One of the driving features of Google+ has been the Circles product. A handful of enhancements are rolling out to further help users customize their connections. Sean Purcell, Google Product Manager, announced the improvements on the way Circles will work and additional ways to discover other users and brands. Circle Enhancements With the growing number of Google+ users […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Google: 62 Percent Of Valentine’s Day Restaurant Searches Were Mobile

2. Bringing Order To Sequence In Search Retargeting

3. Landing Pages 3.0: How Content & Context Plays A More Meaningful Role

4. The Future Of B2B Search: Start Preparing For Social SEO Now

5. Two Google+ SEO Guides You Should Read

6. DuckDuckGo Has Its First Million-Search Day

Online Marketing News From Around The Web:

Affiliate Marketing

1. Maribel Sierra to Keynote Affiliate Summit Central 2012, www.affiliatesummit.com

2. What People Think Affiliate Marketers Do, www.amnavigator.com

Analytics

1. Are you Responsible or Accountable for Online Analytics?, online-behavior.com

2. Improving usability in Yahoo! Web Analytics, www.yanalyticsblog.com

Blogs & Blogging

1. The Seductive Art of Blog Commenting, www.unmemorabletitle.co.uk

2. 4 Vital WordPress Security Tips in 2012, www.searchenginepeople.com

Business Issues

1. Judge: Paul Ceglia owes Facebook $76,000 and counting, m.zdnet.com

2. AOL may never be able to patch up Patch, tech.fortune.cnn.com

3. How $66 dollars could double Facebook’s advertising revenue, smartblogs.com

Content Marketing

1. 9 Audiences Your Content Marketing Should Address, Search Engine Journal

2. How Red Bull Fuels Its Facebook Community With Winning Content, contently.com

3. How to Create Smarter Content Using Semantic Keyword Research, www.copyblogger.com

4. Thinking of Making an Infographic? Don’t, www.cornwallseo.com

Copywriting, Design & Usability

1. 5 Critical Copywriting Mistakes You Should Correct Today, www.marketingwords.com

2. Designing Experiences for Young Kids, uxmag.com

3. Why User Experience Is Critical To Customer Relationships, www.fastcompany.com

Internet Marketing Industry

1. How to Make the Most of Your Next Social Media or Marketing Conference Experience, www.mackcollier.com

Mobile Marketing

1. Download bots were the “well-known secret” of the app ecosystem, www.insidemobileapps.com

2. Development: Google Wallet Security Flaw Affects all Devices, thenextweb.com

3. Gartner: Apple’s iPhone Stole The Smartphone Show In Q4, 2011, TechCrunch

4. Prepaid Cards Buying Restored for Google Wallet, thenextweb.com

5. Why you need a tablet strategy in 2012, econsultancy.com

Search Marketing

1. The Ultimate Guide to Blocking Content in Search via robots.txt & more, www.internetmarketingninjas.com

2. Be Careful Using AdWords for Keyword Research, www.seomoz.org

3. How I Lost My Adsense Account, www.stateofsearch.com

Social Media

1. Facebook Location Pages Get ‘Add To Map’ Buttons, www.allfacebook.com

2. Simple steps to a complete LinkedIn Profile, blog.linkedin.com

3. Social Media for Lovers: Lessons in Brand Voice, BruceClay.com

4. StumbleUpon Channels: Which Media Brands Are Doing Well?, www.adamsherk.com

5. What’s Next for StumbleUpon, www.stumbleupon.com

6. 7 Terrific Twitter Tips To Use Today, Small Business Trends

7. Chirpify Facilitates Scarily Seamless Twitter Payments, pandodaily.com

8. Landing Pages for Social Media Marketing, www.ioninteractive.com

9. Marketing with Pinterest – 7 Unique Business Models, www.marketingprofessor.com

10. Microblogs Overtake Social Networks in China, www.emarketer.com

11. More male Pinterest users in UK than female: infographic, econsultancy.com

12. Simply Measured Leverages Klout to Offer In-Depth Influencer Analytics for Brands, corp.klout.com

13. The A-Z of LinkedIn, www.cio.com.au

14. The Ciphers of Social Media, www.kk.org

15. The Jeremy Lin-ernet Effect and Social Media, www.clickz.asia