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Writer's pictureFahad H

Marketing Day: February 14, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Facebook is seen by many as a threat to Google over the long term. That point can be debated at length. However there’s one area where Facebook appears to be no threat to Mountain View (at least in the near term): brand perception. Facebook badly lags Google in a new “brand desire” survey from UK-based […]

Worldwide sports star? Check. Top male model in the world? Check. Gorgeous, fashionable wife. Check? Advertising guru? Ok, it might be a stretch to call David Beckham an ad guru, but after H&M’s near perfect campaign execution during and after the Super Bowl, the title seems relatively fitting for the fashion brand. I’m not suggesting […]

Why do apps matter? For the first time ever, Apple’s iOS surpassed Mac OS in terms of Web browsing market share, highlighting a shift of consumers focus towards mobile. WThe arrival of smartphones brought with it the “application age,” a time period in which over the last few years approximately one million of third-party applications have […]

The most popular Twitter brand pages are out and the results are a mixed bag. Thanks to ZoomSphere, a social statistics firm, all of the Twitter brand pages can be tracked by popularity. Out of the top 20 pages 8 are bands/artists, 6 brands, 4 celebrities, 1 news source and 1 Government entity (The White House). The international […]

It looks like Google’s going to be in the hardware game. Both the European Union and the US Department Of Justice have cleared Google to go ahead with its planned purchase of Motorola Mobility, which makes cellphones, tablets and set-top boxes. Google Looking For Patent Protections Google announced its intention to purchase Motorola Mobility last […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

Email Marketing

General Internet Marketing

Internet Marketing Industry

Local Marketing

Mobile Marketing

Other Items

Reputation Management

Search Marketing

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