Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Facebook is seen by many as a threat to Google over the long term. That point can be debated at length. However there’s one area where Facebook appears to be no threat to Mountain View (at least in the near term): brand perception. Facebook badly lags Google in a new “brand desire” survey from UK-based […]
Worldwide sports star? Check. Top male model in the world? Check. Gorgeous, fashionable wife. Check? Advertising guru? Ok, it might be a stretch to call David Beckham an ad guru, but after H&M’s near perfect campaign execution during and after the Super Bowl, the title seems relatively fitting for the fashion brand. I’m not suggesting […]
Why do apps matter? For the first time ever, Apple’s iOS surpassed Mac OS in terms of Web browsing market share, highlighting a shift of consumers focus towards mobile. WThe arrival of smartphones brought with it the “application age,” a time period in which over the last few years approximately one million of third-party applications have […]
The most popular Twitter brand pages are out and the results are a mixed bag. Thanks to ZoomSphere, a social statistics firm, all of the Twitter brand pages can be tracked by popularity. Out of the top 20 pages 8 are bands/artists, 6 brands, 4 celebrities, 1 news source and 1 Government entity (The White House). The international […]
It looks like Google’s going to be in the hardware game. Both the European Union and the US Department Of Justice have cleared Google to go ahead with its planned purchase of Motorola Mobility, which makes cellphones, tablets and set-top boxes. Google Looking For Patent Protections Google announced its intention to purchase Motorola Mobility last […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
8 Ways to Get Advice on Affiliate Program Management, www.amnavigator.com
The Ugly Underbelly of Affiliate Marketing, www.revenews.com
Analytics
5 Essential Spreadsheets for Social Media Analytics, mashable.com
Creating an Ecommerce Tracking Plan for Google Analytics, cutroni.com
Blogs & Blogging
10 Advanced SEO Tactics That Will Increase Your Blog’s Traffic, www.searchenginejournal.com
A Sustainable 6-Step Process for Creating Engaging Blog Posts, www.contentmarketinginstitute.com
Writing Great Content is NOT a Blogging Strategy, Search Engine People
Business Issues
Exclusive: Yahoo Asia Deal Talks Off for Now, allthingsd.com
Twitter slaps limits on sales of its pricey stock, CNN Money
Content Marketing
5 Reasons SMBs Need Content Marketing, Small Business Trends
The History of Content Marketing – How Brands Have Become Storytellers, blog.junta42.com
Conversion Optimization
4 Ways to Improve Ecommerce Conversions with Better Landing Pages, www.practicalecommerce.com
Copywriting, Design & Usability
Display & Contextual Advertising
Don’t Overlook the Display Ads, blog.marketo.com
Email Marketing
4 Tips to Win the Hearts of Your Email Subscribers, www.mpdailyfix.com
Love is in the air… but not always in the inbox, econsultancy.com
General Internet Marketing
Get in Bed with Seasonal Marketing! 9 Tips to Help You Harness Its Power, www.blueglass.com
Internet Marketing Industry
Hit men, click whores, and paid apologists: Welcome to the Silicon Cesspool, www.realdanlyons.com
Watching Another News Story Get “Stolen” Without Attribution, daggle.com
Local Marketing
How to Pimp Your Google Places Listing, www.whitespark.ca
Mobile Marketing
Google+ for iOS Gets Instant Upload, thenextweb.com
Other Items
Fair Use Or Free Riding? The AP’s New Attack On News Scraping, paidContent.org
Reputation Management
Are Toxic Words Ruining Your Online Reputation?, www.trackur.com
Search Marketing
7 Reasons To Get An SEO Audit, briancarteryeah.com
Social Media
Securing your Twitter experience with HTTPS, Official Twitter Blog
56 Ways to Market Your Business on Pinterest, www.copyblogger.com
Google Refreshes Google+ Circles Layout, thenextweb.com
How to Capture Your Pinterest Audience and A Tool, digitalhighrise.com
Job recruiters prefer LinkedIn, Twitter to Facebook, www.techflash.com
Quick Tip: Guide to Building an Active Twitter Following, creativeoverflow.net
Show Your Fans Some Love: Say “Thank You” with Your Facebook Page, blogs.constantcontact.com
Social Media Excites Marketers, but Doesn’t Yet Generate Revenue, www.marketingcharts.com
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