Feb 13, 20144 min read

Marketing Day: February 13, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Twitter Extends Offline Sales Impact Reporting To U.S. Automotive Advertisers

In conjunction with its data partner Datalogix and automotive insights firm Polk, Twitter announced today that automotive advertisers in the U.S. will be able to measure the offline sales impact of their Promoted and organic tweets. The company first introduced offline sales impact reporting for the consumer packaged goods (CPG) sector last August. For the […]

No Budget for SMX West? Attend Learn With Google, Sessions, Keynotes & More with a Free Expo+ Pass

Attend sessions on internet and search engine marketing from Google, Covario, Page One Power and Stone Temple Consulting. Meet leading solution providers. Participate in SMX Theater presentations and network with your peers. All for FREE – as long as you pre-register for an SMX West Expo+ Pass by March 10. Don’t delay! Here’s everything you […]

Marketers: The Busier Things Are, The Less You Should Be Testing

Any experienced A/B or multivariate tester has probably encountered a situation similar to the following: You are put in charge of testing a new design on the company website. You set up the test with your testing platform, making sure that visitors are randomly assigned to the old and new experiences. A few days later, […]

Alex And Ani Begins Full iBeacon Rollout To Track Visitors In Its Retail Stores

You may or may not have noticed the Alex and Ani Super Bowl commercial but it was effective (see below). Now the company is in the news again with the first full retail rollout of iBeacon (Bluetooth) indoor location technology in all 40 of its stores nationwide. While others are testing indoor location, no other retailer has […]

Grow In-Store Visits From Smartphones For Better Traffic From Google Mobile

We know 2013 was the year that Google finally started to improve the smartphone search experience, warning webmasters and marketers about things that make a site less usable for smartphone users — like Flash, faulty redirects, slow loading pages and so on. I know sites can be difficult for mobile searchers to use, regardless […]

As Microsoft Figures Out Next Mobile Move Apple, Android Grabs 94 Percent Of Smartphone Market

According to hardware tracking firm IDC, ”Android and iOS accounted for 95.7 percent of all smartphone shipments in the fourth quarter of 2013, and for 93.8 percent of all smartphone shipments for the year.” Yet Windows Phone wasn’t entirely shut out. On a percentage basis, Windows Phones grew more than other platforms. But in real handset […]

Beyond Social: The Benefits To Google+ For Business

Working for an online marketing company that specializes in search engine optimization for small businesses means that Google pretty much runs my life. Our email is Google. Our documents are in Google Drive. Our lives revolve around keeping up with Google algorithm changes and Google+ Local’s latest and greatest ideas affecting our clients. Because we […]

Big & Small Businesses Use Most Of The Same Marketing Technologies … With This One Exception

When it comes to the use of marketing technologies, enterprise-level companies and small businesses have a lot more in common than you might think. In our Marketing Land 2014 Marketing Technology Survey, more than 90 percent of SMBs and enterprise companies said they use analytics software. More than 70 percent of both groups use email […]