Feb 13, 20134 min read

Marketing Day: February 13, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Google Play Gives Email Addresses To Developers, Raises Privacy Issues

Attention is being focused on how Google Play — Google’s app and content store — provides the name, email address and city location of those who purchase apps. Google’s privacy policies don’t make clear this is happening, something Google probably needs to correct. Personal Info That Google Gives Developers Developer Dan Nolan posted about this […]

Why I’m Glad Google Play Gives Developers Customer Data

Dan Nolan, an app developer, is concerned that Google Play giving email addresses of app purchasers to developers is a privacy blunder. As an app developer myself, I could not disagree more! How Developers Sell In Google Play Vs. iTunes The way the Google Play market works and has worked since it launched on October 23, […]

Up Close: Tweeting Hashtags To Buy Things On Twitter With American Express

American Express is making it possible to buy thing with a tweet today. How does that work! Come along, as I walk you though the process. Sync Your Card The first step is to visit the Amex Sync site, where you link your card to your Twitter account. You can also link it to your Facebook […]

Oracle V. Google Part Deux: The Copyright Appeal

Oracle has filed an appeal in its unsuccessful copyright and patent case against Google involving the Java programming language (specifically Java APIs). Oracle acquired Java when it bought Sun Microsystems several years ago. At trial, Oracle was basically shut out on all its claims. It appears that Oracle is only appealing the copyright portion of […]

Global Handset Sales Fall But Smartphones Continue To Gain

People are starting to shun conventional mobile phones also known as “feature phones.” But sales of smartphones continue to grow. According to sales data compiled by Gartner, global mobile handset sales in 2012 hit 1.75 billion units. However that was a nearly 2 percent (1.7 percent) drop from the previous year. According to the firm, […]

Forget Opens: The Stat You Really Need To Track Is Sales

Too many email marketers are focusing on opens. By “opens,” I mean open rates, the ratio of people who receive a marketing email to those who actually open it. Opens are a very popular stat to track, talk about and try to increase. It’s great to do those things, but opens aren’t the stat that […]

Twitter: State Of The Union 2013 Tweet Volume Nearly Double 2012 Level

Twitter has shared stats saying that the volume of tweets during tonight’s 2013 State Of The Union address by President Barack Obama was almost double that of 2012. Here’s the chart of tweets per minute (TPM) during the speech and until the end of the Republican response (click to enlarge): The chart shows the overall […]

From Twitter, To Bing & Google: The State Of The Union Goes Social

US President Barack Obama is set to give his State Of The Union speech tonight at 9pm ET, and from the mountains of Twitter, to the prairies of Bing, to the oceans of Google, to the official White House site itself, things are getting social. White House’s Enhanced Broadcast The White House’s State Of The Union site […]

Twitter: Our Mobile Users Are Younger, More Active & Follow More Brands

Twitter says its mobile audience is more engaged than the average user by following more brands, interacting more with tweets and spend more time using the service. The company has released a host of statistics from a study it did with Compete — one that will surely be music to a lot of advertisers’ ears […]

Live Blog: Arrested Development & Netflix At Dive Into Media

Been enjoying House Of Cards, the first original programming from Netflix? Next up is the much-awaited return of Arrested Development, and talking about it today at the Dive Into Media conference is one of the stars, Will Arnett, creator Mitch Hurwitz, producer Brian Grazer and Netflix chief content officer Ted Sarandos. I’ll be live blogging the […]