Marketing Day: February 13, 2012

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. 21 Percent Of Ads On News Sites Are House Ads: Pew Study

Online news sites are struggling to get advertisers to move from their traditional platforms to online outlets. One of the effects of that, according to a new report from Pew’s Project for Excellence in Journalism, is that more than one in five ads on news websites are house ads. The implications are obvious to an […]

1. Apple Takes Google’s Spot As “Most Reputable Company” In US

For the past 13 years polling firm Harris has been asking US consumers about companies they admire and those they don’t. The firm packages that information up into a corporate reputation score for the “60 most visible companies in the country.” A cousin of the American Consumer Satisfaction Index, the scoring is based on consumer […]

1. Infographic: Social Media Networking Site Cheat Sheet

Do you know your Twitter from your Facebook? Your Google+ from your Tumblr? Designed for small businesses, the “cheat sheet” below might still be useful to anyone trying to get familiar with some of the social media networking sites out there. The infographic is from the folks at Flowtown and provides some basic tips, lingo and […]

1. Mix & Match Targeting In The Google Display Network

In the “old” days of the Google Content Network, now known as the Google Display Network, your only option was to give Google a few keywords (and your money) and see what kind of results you got back. For several years, it was a risky place to advertise but even in those days, many advertisers […]

1. How To Market Your Consumer-Based Business On Pinterest

Pinterest might as well count as one of the top marketing buzzwords of 2012, as its explosive growth (even though it’s still in invite-only status) has left marketers scrambling to get a good idea of how to utilize it to promote their own business and products. The Business Insider cites that traffic to Pinterest.com increased […]

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

1. Search Engine Land’s SMX West Conference in Two Weeks!

2. 7 Key Mistakes That Cost Advertisers ‘Mobile Super Bowl I’

3. Where’s It Hurt? After You Search For A Symptom, New Google Health Search Results Suggest Causes

4. The Challenge Of Justifying Enterprise SEO

5. Google Fixes Bug That Required Cookies To Search

6. 5 Rules To Turn Your Local Business Into A ‘Social’ Business

7. Google’s Recent Domain Registrations: Labs, Screenwise & AdWords

8. Google AdWords Gets Shared Lists To Eliminate Duplicate Data Entry

Online Marketing News From Around The Web:

Affiliate Marketing

1. The Importance of Effective Affiliate Recruitment, www.affiliatemanagementdays.com

Analytics

1. The SEO’s Guide to GA 5, Part II: Top 3 Features for Setting & Achieving SEO Goals, www.searchenginejournal.com

Blogs & Blogging

1. 5 Ways to Make Your Blog’s Sidebar Work Smarter, www.blogtyrant.com

2. 7 Essential Tips for WordPress Beginners, www.copyblogger.com

3. 8 Simple Strategies: Take Your Blog From Blah to Brilliant, Small Business Trends

4. How to Build a Blog Following, www.openforum.com

5. Why Guest Posting is Often a Major Waste of Time, www.thesaleslion.com

Business Issues

1. Apple requests U.S. preliminary injunction against the Samsung Galaxy Nexus based on four high-power patents, fosspatents.blogspot.com

2. European Commission clears Google-Motorola deal but with reservations concerning standard-essential patents, fosspatents.blogspot.com

3. Marin Software Raises $30M, Aims (Eventually) For IPO, techcrunch.com

4. Tumblr Architecture – 15 Billion Page Views a Month and Harder to Scale than Twitter, highscalability.com

5. Yahoo’s New CEO ‘Trashed’ Yahoo’s Product Team Last Week, www.businessinsider.com

Content Marketing

1. How Content Turns Prospects Into Customers, www.socialmediaexaminer.com

Display & Contextual Advertising

1. Ads Must Reach for Content that Communicates Bigger Ideas and Technology – Advertising Age, Ad Age

2. Where Is The Accountability In Online Video Advertising?, MediaPost

Domaining

1. The Day I Became a Domainer, www.rookiedomainer.com

2. Surviving the Test of Times. Naysayers from 2000 Sound Just Like the Naysayers in 2012. I have Proof., www.ricksblog.com

Email Marketing

1. Complaints: Why do They Happen, and What Can I Do About Them?, www.returnpath.net

2. Study: Hotmail’s Spam Filters Are Better Than Gmail’s and Yahoo’s, siliconfilter.com

General Internet Marketing

1. Give Up Control of Your Brand, Jeff Korhan

2. Online Marketing Summit 2012 Top Takeaways, www.verticalmeasures.com

3. The 8 stages of digital marketing success, www.imediaconnection.com

Internet Marketing Industry

1. Inbound.org: A Hacker News for marketing content, www.geekwire.com

2. New Online Marketing Forum Just For Women, www.missyward.com

Local Marketing

1. LivingSocial Takes Deals Offline by Opening a Facility for Events, allthingsd.com

Mobile Marketing

1. Get Ready for 1 Billion Smartphones by 2016, Forrester Says, New York Times

2. Google locks Wallets – no new customers for now, The Register

3. How Millennial Men React to Mobile Ads, www.emarketer.com

4. The 17 Rs of Mobile Marketing, www.getelastic.com

Other Items

1. Google TV apps aren’t seeing many organic downloads: 92.6% are pre-installed, Xyologic says, www.insidemobileapps.com

2. Microsoft Stores Are Very Sad Places, www.forbes.com

Search Marketing

1. 2 Non-Obvious PPC Split Tests, searchenginewatch.com

2. Microsoft adCenter is Now Compatible with Chrome and Safari for Both PC and Mac, www.ppchero.com

Social Media

1. Reddit bans "suggestive or sexual content" of minors, www.dailydot.com

2. Twitter Breaks News of Whitney Houston Death 27 Minutes Before Press, mashable.com

3. 12 Ideas for Marketing using Pinterest, www.smartinsights.com

4. 13 Ways to Get More Pinterest Followers, www.searchenginejournal.com

5. A Month In, Facebook Timeline Brings New Growth For MySpace, Yahoo News, Pinterest, And Others, TechCrunch

6. Facebook Isn’t Among 60 Most Visible U.S. Companies, www.allfacebook.com

7. Five Ways Brands Can Leverage Pinterest Now, techcrunch.com

8. Google Testing Plus Integration with Places via Authorship, blumenthals.com

9. Google+ "What’s Hot" Gets More Fine-Grained Control, thenextweb.com

10. Latest Google+ TV Ad is a True Personal Story, thenextweb.com

11. No, Facebook Won’t Shut Down March 15, 2012. It Didn’t Last Year Either, www.allfacebook.com

12. One Business’s Social Media Marketing Mistake & What You Can Learn From It, www.seo.com

13. Top 10 Social Networking Websites & Forums – January 2012, www.marketingcharts.com

14. Your Social Media Profile Picture Cheatsheet (Twitter, Facebook, Google Plus, LinkedIn), www.internetmarketingninjas.com