Feb 12, 20145 min read

Marketing Day: February 12, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Facebook Cuts HasOffers & Kontagent Out Of Mobile Marketing Partner Program HasOffers and Kontagent are out of Facebook’s mobile marketing partner program. The social network dropped the two companies for policy violations including holding onto data too long and not requiring advertisers to update their privacy policies to notify users of data collection, AdExhanger is reporting. According to the report, the app developers that rely on […]
Survey: Only 6 Percent Of SMBs Have Mobile Sites, 45 Percent Don’t Have Any Site At All Local directory and advertising provider Hibu published a study on small businesses (SMBs) and mobile marketing in the US and UK. It was based on a survey of 1,800 US and UK SMB respondents conducted in November and December 2013. The sample included a range of industries and business sizes. The survey found that a whopping 45 […]
AddThis Launches Pro Version To Help Webmasters Boost Content Engagment Content engagement tool and platform AddThis is, well, adding additional features today that will assist webmasters in uncovering better engagement metrics. AddThis rose to popularity as an easy-to-use widget that allowed websites to highlight sharing buttons prominently. The new tools will beef up current widgets, make content recommendations for site owners and will feature a […]
Mozilla’s Firefox To Show Sponsored Content “Tiles” To New Users Mozilla will soon begin to show sponsored content on Firefox when new users open up the New Tab page in the browser. When users begin to use Firefox, their “Directory Tiles” — the nine boxes that appear on the New Tab page — are mostly empty before populating over time with the most frequent and […]
Email Is The New Email So many lessons that apply to digital marketing as a whole were learned in email. Email marketing encompasses everything from brand introductions and product recommendations to advanced content marketing strategies and purchase transaction confirmations. Despite email having the highest ROI of all digital marketing channels and being the most direct route to the customer, marketers […]
10 Big Brands That Were Penalized By Google, From Rap Genius To The BBC It’s been a busy year already with big brands getting hit by Google penalties. First came Rap Genius, slammed so hard that you couldn’t find it for its own name. Then came Expedia’s suspected penalty that may have hurt its traffic. But these are also a familiar tune. Big brand violates Google’s rules, gets in trouble […]
Content Marketing: How To Measure Content Performance Holistically 2013 was one hell of a ride — we lost the keyword tool, search went secure and content marketing became the shiny new toy on the block! So what will this year bring? Even more content! But will yours be a big hit or a big waste of money? This guide should help you start […]
Report: Mobile Drove More Than $200 Billion In 2013 Retail Sales Mobile ad network xAd has released its 2013 year-in-review report. The data and findings are drawn from “more than 400 billion location-verified ad requests on xAd’s platform last year.” The company, which specializes in location-targeted mobile ads, boasted that its geo- and audience-targeted display campaigns saw performance metrics “nearly 15 percent above the industry average” and search-ad response […]
At The Summit: The SEO Revolution Will Not Be Televised A Preview Of The Marketing Land Digital Marketing Summit, March 11, 2014 The Marketing Land Digital Marketing Summit will give you a big picture look at the issues that will impact your marketing plans for this year and beyond. The new, day long program features keynote level, Ted-style solo presentations from industry visionaries representing search, […]