Feb 11, 20144 min read

Marketing Day: February 11, 2014

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

20 Traits Of Successful CMOs Being a CMO is… well, a lot of things: amazing, hard, exhausting, fun, challenging and about a million other adjectives. While I’ve only carried the title for just over half a year, I have spent those 8 months researching what it means to be a “successful CMO.” It’s been quite the learning curve and an […]
Advertiser Claims Facebook Benefits From Fake Likes, But Facebook Says, “Fake Likes Don’t Help Us” A report in The Washington Post yesterday claims Facebook is benefiting from click farms used to boost Followers and Likes, even though the social media site penalizes any advertisers they find using click farm services. Derek Muller says his Facebook page was spammed by Likes after he signed up for a legitimate Facebook promotional program […]
Facebook & Twitter Data Partner Datalogix Acquires Shopper Analytics Firm Spire Marketing Datalogix, a third-party data partner of both Facebook and Twitter, is acquiring shopper intelligence firm Spire Marketing, according to an Ad Age report. Datalogix helps marketers marry offline purchasing data to digital ad performance. It is one of the data providers that powers Facebook’s partner categories, which allow advertisers to target audiences based on Datalogix […]
Nielsen: More Time On Internet Through Smartphones Than PCs Nielsen has released a smörgåsbord of data on “the new digital consumer.” The just released report covers a variety of categories, from device ownership and video streaming to mobile’s impact on social media usage. One of the standout findings in the report is that US adults spent on average 34 hours per month using the mobile […]
Selling Search & Social To The CEO: Measure Business Outcomes If you were one of those children that sold lemonade under a homemade stand (or, like me, sold lawn-mowing services), business was pretty simple. All it took was the product or service, the flash of a toothless smile or a knock on the door, and your weekly allowance began to grow. If only digital marketing […]
Instagram Announces Physical Handbook For Brands (As Well As A Free Tumblr Content Series) In an effort to help brands better themselves on Instagram announced an official “Instagram Handbook for Brands” physical book yesterday. The book features 11 brands who have found Instagram success by posting engaging content. Not surprisingly, the book comes in a square profile like Instagram shots and features a pixely styling on the cover. Want […]
Google’s ComScore Deal Bakes Brand Ad Measurement Into DoubleClick Google’s latest deal with comScore will give the current leader in display advertising a bigger hook for luring the brand advertising budgets it’s been going after. The comScore partnership will give brands the ability to measure their desktop display and video campaigns in real time using the reach and frequency metrics they’re accustomed to using […]
Managing Your Digital Ad Dollars As More Consumers Move Online: 5 Questions With Eyeview’s CEO Eight days later, and most of us have recovered from our Super Bowl ad hangovers, but what’s a brand to do now that the biggest night in television advertising has come and gone? According to Eyeview CEO Oren Harnevo, brands that can afford both television and digital advertising should be leveraging their digital ad dollars […]