Feb 11, 20134 min read

Marketing Day: February 11, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Facebook, AddThis Face Lawsuit Over ‘Like’ Button Facebook and AddThis, the social sharing platform company, are named as defendants in a lawsuit that claims two violations of patent infringement law. Rembrandt Social Media, a patent-holding company, filed the suit last week in Virginia, saying that Facebook infringed on two of its patents and AddThis on one. As Ars Technica reported, Rembrandt is […]
Where Will Facebook Marketing Be In The Next Nine Years? This month marks the nine year anniversary of when Facebook (then known as TheFacebook.com) was first conceived and created by Mark Zuckerberg. Since then, Facebook has grown by leaps and bounds, currently supporting over one billion active users (as of December 2012) and over 618 million active daily users. Facebook’s capabilities and layouts have undergone […]
Is It Time For A Remarketing Review? Many of you have taken the first steps toward setting up Google Display Network (GDN) remarketing campaigns. It may be time to review and refine those strategies. This exercise should give you clarification about your remarketing objectives, show you where you may be overlapping audiences across campaigns and show you where you may be missing […]
Google’s Schmidt To Sell $2.5 Billion Worth Of Stock On Friday Google filed an “8-K” form with the US Securities and Exchange Commission, which indicated that over the course of the coming year Google Executive Chairman Eric Schmidt will sell roughly 42 percent of his outstanding shares in the company. According to the filing: As of December 31, 2012, Eric beneficially owned approximately 7.6 million shares of Class A and […]
Excess Or Economic Development: Google’s New $82 Million Private Airport Terminal Is it a symbol of the excesses of Silicon Valley wealth or a welcome source of new jobs and economic development? I suppose it depends on your perspective. However the city of San Jose and its airport clearly see it as a welcome development and are prepared to approve a proposed $82 million, 29-acre private […]
Flickr Privacy Bug Set Some Private Photos To Public A bug at Flickr caused some people to have their private photos opened to public view over the past three weeks. Flickr said the bug only impacted a small number of users and only photos uploaded from April to December 2012. Flickr Quietly Tells Users Flickr made no post about this on its blog. Instead, […]
‘The Internship’ Movie Trailer To Premiere On Google+ Hangout Where else would you go to promote a movie about working at Google other than Google itself? That’s what the producers of The Internship will do next week when they premiere the movie trailer during a live Google+ Hangout with the movie’s co-stars, Vince Vaughn and Owen Wilson. It’s set to happen on Wednesday, February […]
New Animated AdSense Format Showcases Ad Headlines A new AdSense ad format started popping up on websites at the end of last month that puts the emphasis on ad headlines. In the new interactive format, only the ad headlines are displayed in large font with arrow button icons next to them: However, when you mouse over a headline, it becomes underlined and […]