Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Reflecting trends in the larger mobile and PC markets, Apple’s iOS devices (iPhone, iPad) are now responsible for a larger share of web traffic than its Mac PCs and laptops — according to one firm. Earlier today we were contacted by ad network Chitika, which reported that (August 2011 to February 2012) US traffic from […]
One of the best things an affiliate manager can do for their affiliate program is to maintain consistent and regular communication with their Publishers. Affiliate managers often say to me, “I don’t have enough to say to put out a monthly newsletter.” But you do! Advertisers have much more to talk about than they sometimes realize. […]
While most financial analysts and institutional investors don’t agree, a strong case can be made that Yahoo’s “sale” of its search business to Microsoft under former CEO Carol Bartz was a big mistake that has cost the company in numerous ways: revenue, talent and credibility. Is new CEO Scott Thompson, the former PayPal executive, about […]
Last year Google released Google Analytics premium in an effort to expand its enterprise clientele. But for some people, Google Analytics is still perceived as less professional/enterprise than other tools. In this post I try to explain whether this perception is rightfully attributed to Google Analytics and why it happens. Google Analytics Enterprise Market Stats […]
Yahoo has launched a new visualization tool that offers some insights into how it chooses what content to show on the Yahoo home page and other properties. It offers data that should be of interest to anyone in the news/publishing space. The data comes from Yahoo’s “C.O.R.E.” — which stands for Content Optimization and Relevance […]
LinkedIn has crossed the 150 million user plateau and today reported a strong 4th quarter that beat Wall Street Estimates. In its earnings announcement today, LinkedIn reported revenue of $167.7 million, a 105 percent increase over the $81.7 million it earned in Q4 of 2010. It also reported 4th quarter profits of $6.9 million — […]
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Online Marketing News From Around The Web:
Affiliate Marketing
Online businesses threaten to move out of state if charged sales tax, www.mycentraljersey.com
Analytics
5 Essential Spreadsheets for Social Media Analytics, mashable.com
Bounce Rate Demystified [Infographic], www.getelastic.com
Customize your standard reports, Google Analytics Blog
New Filters in Google Analytics, www.seerinteractive.com
Blogs & Blogging
11 Mistakes That Are Killing Your Blog’s Credibility, www.blueglass.com
3 Small Business Blogging Tips, blog.shareaholic.com
Authority Blogging for Artists, www.chrisg.com
The Ultimate Guide to Guest Blogging, blog.kissmetrics.com
Business Issues
AOL hires chief content officer for troubled Patch, www.reuters.com
Lawmakers press Google for more answers on privacy, thehill.com
Google’s Foray Into Hardware Will Be A Total Disaster – Here’s Why, www.businessinsider.com
Groupon Hires Paul Taaffe to Improve the Online-Coupon Site’s Public Face, Bloomberg
Pinterest: Is It A Facebook Or A Grokster?, paidContent.org
Content Marketing
Content Marketing and Brand Journalism at Boeing, Web Ink Now
How to create a content strategy – and measure its value, raventools.com
Conversion Optimization
Online Form Optimization: 3 Simple Form Problems to Fix, www.bryaneisenberg.com
Copywriting, Design & Usability
A Flexible ID Field Helps Forgetful Users Log In, uxmovement.com
Online Form Optimization: 3 Simple Form Problems to Fix, www.bryaneisenberg.com
Display & Contextual Advertising
General Internet Marketing
Internet Marketing Industry
12 Women We’d Love To See Speaking (or speaking more), Outspoken Media
Tweet Tips, Role Models, & Social Media No-Nos: A Look at Dana Lookadoo, AIM Clear Blog
Mobile Marketing
Foursquare Adds NFC Support To Its Android App, TechCrunch
How to Crack the QR Code for Mobile Marketing, www.entrepreneur.com
USA Today’s internal app stats show Amazon’s Kindle Fire trouncing other Android tablets, www.geekwire.com
Other Items
‘Do Not Track’ Tool Promises Page Loads Up to Four Times Faster, www.pcworld.com
Just Ahead: Cars That Tweet, Buy Tickets, Wall Street Journal
Search Marketing
Ecommerce SEO Strategy: A Must Read Expert Round Table, cpcstrategy.com
Social Media
Facebook Starts Turning Listen, Read, and Watch Stories Into Ads, TechCrunch
Is Pinterest the New Social Media Echo Chamber?, BruceClay.com
Pinterest drives shoppers to Gemvara, www.internetretailer.com
Pinterest or How to Evaluate Social Media Opportunities, seo2.0.onreact.com
Study Suggests Content Matters On Twitter, www.readwriteweb.com
Wow. Facebook Rules Prohibit Users From Promoting Their Work, Company, And Much, Much More…, www.siliconvalleywatcher.com
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