Feb 1, 20133 min read

Marketing Day: February 1, 2013

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.

From Marketing Land:

Marketing Biz: Industry Education, Revenue Analytics & Private Ad Exchanges This week in marketing was a hodgepodge or mélange of different themes. There were beginnings with SEMPO and Google looking to grow digital marketing talent in the future. And there were endings with Payvment closing up and being acquired by Intuit. There were advances in new platforms like mobile analytics as well as advances in old platforms […]
FTC Issues Mobile Privacy Guidelines, Encourages Development Of Platform-Level “Do Not Track” Capability Following its earlier report on privacy and mobile apps for kids, the FTC has released a sweeping report on mobile privacy in general. It’s based on the Commission’s work for several years, as well as a compilation of third party and stakeholder recommendations and proposed policies developed through FTC workshops. The report includes a host […]
Search Engine Land’s SMX West Rates Increase Today – Register Now! Early Bird rates for Search Engine Land’s SMX West end today, February 1. Register now and save! Join us March 11-13 in San Jose for: New sessions on the topics internet marketers want to know about! Attend Meet Facebook Graph Search, Converting the Mobile Customer and The Search Police with Google’s Matt Cutts and Bing’s […]
Report: Apple Edges Samsung To Become Largest Smartphone Maker In US Last week Apple announced quarterly earnings: $54 billion revenue, $13 billion in profit. Despite their size, investors started dumping the stock, worried that its growth and glory days were over. Then the “Has Apple lost its cool to Samsung?” articles started appearing. Around the world Samsung and Android have solidly claimed the top spot in sales. […]
Choosing An Affiliate Network For Your Business When’s the last time you went shopping around for a new affiliate network? Everyone’s heard of the big networks like Commission Junction, LinkShare, Google Affiliate Network, etc. — but what about the others? Without searching too hard, you can find hundreds of different affiliate networks on the Web with new ones popping up daily. CPA […]
Page Barometer Tool Lets Page Admins Leverage Private Facebook Data To Benchmark EdgeRank Looking to see how well your Facebook page is doing against Facebook’s EdgeRank algorithm? A free new service now lets page administrators see if their page is beating Facebook’s Edgerank metric. Agora Pulse has released an EdgeRank benchmarking tool called Facebook Page Barometer, to help marketers gauge performance. Users use this tool to find average […]