Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Featured snippets: How much do you really know about them? [QUIZ] Jul 31, 2017 by Stephan Spencer Think you’re an expert on featured snippets? Then put your money where your mouth is and take this quiz, created by columnist Stephan Spencer!
How local businesses can turn the threat of on-demand deliveries to their own advantage Jul 31, 2017 by Brian Smith On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior should be seen as an opportunity to grow.
Best Practices for Building an On-Demand Content Strategy Jul 31, 2017 by Digital Marketing Depot On August 17th, join us as Mark Bornstein, VP of Content Marketing at ON24, highlights the best practices for building an on-demand content strategy. He’ll explain how to build your on-demand content network, and increase the reach of your content to generate more leads and expand your sales pipeline.
How to use the power of social media to better market your online store Jul 31, 2017 by Steve Olenski Contributor Steve Olenski explains the benefits of employing social media tools and techniques to let potential customers get to know your brand.
Are neural networks the next marketing creatives? Jul 31, 2017 by Barry Levine Researchers at the UK’s University of Warwick have trained the system to recognize which urban or rural scenes are the most beautiful.
Report: Customer satisfaction with search drops, in social Google+ beats Facebook Jul 30, 2017 by Greg Sterling ACSI rankings are based on survey of nearly 5,000 US consumers.
Online Marketing News From Around The Web:
Analytics
Business Issues
Content Marketing
37 Ways to Rock Your Content, Copyblogger
5 Easy Content Optimization Tactics to Boost Your Traction & ROI, Search Engine Journal
How to Explain Content Marketing to Anyone, Content Marketing Institute
E-Commerce
Five ways retailers are helping in-store shoppers using digital channels, Econsultancy
Study: Customer dissatisfaction with internet news drags down e-biz index, Mobile Marketer
Which Comes First, the Ecommerce Platform or the Developer?, Practical Ecommerce
Email Marketing
How list management can help drive sales, VerticalResponse
General Internet Marketing
Internet Marketing Industry
MarTech
Don’t Limit MarTech to Top of the Funnel: Apply Across the Entire Customer Journey, CMS Wire
How blockchain technology will revolutionize advertising, Chief Marketing Technologist
Mobile/Local Marketing
Social Media
Video
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