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Marketing Day: Facebook Winning Battle Against Fake Likes, Spotify’s New Playlist Targeting &#

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Identify and Eliminate Your R.O.T. Content – April 23 Webcast Learn how to get rid of the redundant, outdated and trivial (R.O.T.) content that’s sitting on your site right now.

  2. Facebook Says It’s Winning The Battle Against Fake Likes Improvements in pattern recognition technology have enabled the social network to triple the number of fraudulent likes it blocks before they even reach Pages.

  3. Emojis are Everywhere! Even In Foot Locker’s New #Shoemoji Mobile App! Sneaker fans already express themselves via their footwear, and the athletic shoe retailer is now allowing them to do so in social media as well.

  4. How Will Google’s “Mobile-Friendly” Algorithm Affect Affiliate Marketing? If you’re a retailer who depends on affiliates to send you traffic, their mobile-geddon is your mobile-geddon. Columnist Melissa Feemster explains how affiliate marketers and affiliates alike should be preparing.

  5. How To Grow Your Personal Brand On Twitter In Only 10 Minutes A Day Can’t afford a social media manager? Columnist Neil Patel offers up tips on how to grow your own personal brand on Twitter.

  6. Spotify’s New “Playlist Targeting” Lets Brands Segment Ad Audiences Based On Activities Or Moods Using playlist data, brands will be able to choose from 15 different categories, including labels like “workout” or “chill.”

  7. The Unfortunate Reality Of Most Content Marketing Programs It should be no surprise that bad content strategy results in low conversions. Columnist and CRO expert Tim Ash explains the questions you should be asking to overcome this.

  8. Infinite Scroll: Is It Right For Your Site? Infinite scrolling pages have become very popular on many prominent websites. Columnist Kristine Schachinger poses the question — is this a good thing?

  9. Gmail, Outlook Apps Build A Better Email Marketing Ecosystem Despite concerns, mobile email app usage doesn’t decrease engagement, columnist Kevin Gallant says.

  10. VA Court: Yelp Doesn’t Have To Reveal Identities Of Anonymous Reviewers The Virginia Supreme Court has issued a ruling that Yelp is not compelled to reveal the identities of seven anonymous online reviewers.

  11. Cray Party Moms Get Turnt In Hefty Video That Is So Totally On Fleek The household plastics company makes a play for the hard-partying “Red Solo Cup” crowd with hilarious videos promoting its crack-resistant “Ultimate” cups.

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