Marketing Day: Facebook video news, online data transparency & Waze teams up with Carto

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. Facebook gives creators new ways to monetize videos, while pushing more users to Watch Apr 23, 2018 by Amy Gesenhues The moves signal the site’s growing ambition to compete more directly with video platforms like YouTube, Netflix, Hulu and Amazon Video.

2. Creating Landing Pages That Convert Apr 23, 2018 by Digital Marketing Depot If you’re looking to gather leads for your business, you need to have a landing-page strategy. Like every other marketing tactic, this can be done well or it can be done poorly. To see the greatest return on their investment, businesses need to build effective landing pages, then test and optimize them to maximize conversion.

3. WFA to brands: Go beyond GDPR for online data transparency Apr 23, 2018 by Robin Kurzer The organization issued a manifesto asking brands to adopt a mindset of ‘people first’ over ‘data first.’

4. Waze and Carto team up for location-based urban intelligence Apr 23, 2018 by Greg Sterling The program will provide a mix of historical, real-time predictive traffic and movement data to municipalities.

5. Steering digital messaging with behavioral science insights Apr 23, 2018 by Peter Minnium Contributor Peter Minnium explains how brands in the information overload era can appeal to the basic human processes that govern decision-making.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. New date! Customer data strategies & identity resolution webinar Apr 23, 2018 by Digital Marketing Depot When it comes to customer data, fundamentals matter. If you don’t know who your customers are, you can’t create personalized brand experiences that increase revenue and lifetime value. Before you jump on the latest big digital marketing bandwagon, ask yourself these questions: How complete is our customer data?

2. Becoming customer-centric: A tale of a changing MO organization Apr 23, 2018 by Debbie Qaqish Contributor Debbie Qaqish describes the structure of a marketing operations group that’s increasing in sophistication.

Online Marketing News From Around The Web:

1. “You’re seeing the lightbulb go off”: Amazon’s ad business is appealing to more buyers, Digiday

2. 10 Video Marketing Metrics to Help You Establish ROI, MarketingProfs

3. 3 Highly Effective Ways to Tell Your Brand’s Story, Marketo

4. Creating Compelling Ads in Instagram Stories, Instagram for Business

5. How to Address Consumer AI Privacy Concerns, CMS Wire

6. In the Streaming Wars, There Are Many Paths To Monetization, AdExchanger

7. Monitoring and Measuring Your Content’s Performance, Content Marketing Institute

8. Study: Privacy concerns could weigh heavily on mobile ad targeting, Mobile Marketer

9. The implications of voice tech for marketers, from brand to customer service, Econsultancy

10. What’s Missing From Your Content Distribution Strategy? The Marketing Funnel, Contently