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Marketing Day: Facebook Video Embeds, Messenger For Business & Developer Conference

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

New exchange capabilities further pit Facebook against Google in the battle for mobile ad domination.

Facebook video now can be embedded independent of Facebook posts; conversation threads in the Facebook comment plugin will have the option to be mirrored on Facebook Pages.

Today at Facebook’s developer conference F8 the company announced, among other things, Messenger Platform, which opens up the app to third party publisher and developers. As one feature of Messenger Platform, Facebook also introduced what it’s calling “Messenger for Business.” The objective is to “reinvent the way people communicate and interact with businesses.” Initial integrations […]

New tool is free for app developers and one of several announcements as F8 conference begins.

Do you need a marketing automation platform?

Facebook also adds display ad support to its Live Rail ad serving platform.

Facebook is aggressively moving to scale its fledgling Product Ads program and compete with Google Shopping.

Continuing its aggressive push for video views, Facebook is testing video that automatically starts playing after you finish watching another.

“When we’re doing our job well, you don’t know we exist,” says CEO and co-founder Jesse Lakes.

Want to tap into your employees’ know-how to enhance your content marketing? Columnist Jonathan Blank explains how.

Forecaster eMarketer has projected that this year mobile ad spending in the US will effectively reach parity with the desktop. By 2019, the company says, mobile advertising will represent 72 percent of all US digital ad spending. If time spent and ad spend were in alignment, mobile advertising would already be worth more than spending […]

Programmatic ad buying is coming to television, but don’t count on it arriving anytime soon. Columnist Alex LePage explains why.

Join the pioneering community at the intersection of marketing and technology. MarTech: The Marketing Tech Conference starts next Tuesday, March 31. Secure your spot at the largest vendor-independent event for marketing technologists, and the only USA edition of MarTech this year. Attend for: Keynote-level presentations and lively panel discussions that guide your selection of marketing […]

Brandwatch received the highest customer satisfaction rank from data pulled from 400 reviews by business professionals on the G2 Crowd site.

We’ve dug through the report for you and pulled out parts that seem especially interesting. Come read along!

New ad tech tool aims to connect advertisers with audiences that are likely to have an emotional reaction to their ads.

The fast food brand paints a bleak picture — that can be remedied by its breakfast offerings — in its newest effort with Deutsch LA.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Affiliate Marketing

Analytics

Blogs & Blogging

Business Issues

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Display & Contextual Advertising

  1. How to build a better digital ad, www.medialifemagazine.com

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. #MarchMadness on Twitter: On to the #Sweet16, www.twitter.com

  2. 52% of Recruiters Check Social Media During the Hiring Process, www.adweek.com

  3. 7 Tips for Facebook Dynamic Product Ads, www.getelastic.com

  4. 9 Ways Optimized Content Can Improve Your LinkedIn Visibility, SEMrush Blog

  5. Germany’s Social Users Check In Several Times Daily, www.emarketer.com

  6. How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance, blog.marketo.com

  7. How Twitter Analytics Can Make You A Better Marketer, www.searchenginejournal.com

  8. Measuring the Right Social KPIs | Social Media Statistics & Metrics, www.socialbakers.com

  9. Pinterest: ‘Two-Thirds Of All Pins Come From Brand Or Business Websites’, Ad Exchanger

  10. The case for publishing directly to Facebook, digiday.com

  11. Twitter now has its own venture capital fund, qz.com

  12. What Is Social Analytics? The Theory and Practice Broken Down, simplymeasured.com

  13. What Research Says About the Best Profile Picture, blog.bufferapp.com

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