May 7, 20182 min read

Marketing Day: Facebook usage report, Amazon Shopping campaigns & Google political ads

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Survey: 74% still use Facebook daily, but 44% recently changed privacy settings May 7, 2018 by Greg Sterling Roughly 50 percent believe they have “some control” over who gets to see their data on Facebook.
Act now! SMX Advanced Early Bird rates end Saturday night May 7, 2018 by Marketing Land Skip the basics and dive into the deep end of search marketing. Attend Search Engine Land’s SMX® Advanced June 11-13 in Seattle. More than 79% of available passes have already been sold and Early Bird rates expire this Saturday night. Book now to secure your seat and get a great deal!
Has Amazon ended its Google Shopping campaigns? May 7, 2018 by Amy Gesenhues Reports from digital marketing firm Merkle show Amazon’s Shopping campaigns slowed after end of Q1, stopped abruptly April 28.
Ask the SMXpert: Google manual penalties explained May 7, 2018 by Debra Mastaler Have you ever gotten a manual penalty from Google? It’s no fun. Contributor and SMXpert Kaspar Szymanski shares answers and insights on how to avoid getting another ‘love note’ in the future.
Google rolls out new ID requirements for US political ads May 7, 2018 by Robin Kurzer Due to increased scrutiny of how these ads affect users and voters, company says more transparency intiatives are to come.

Don’t sacrifice marketing fundamentals for the sake of being first May 7, 2018 by Evan Magliocca Cutting-edge marketing technology has its place, but contributor Evan Magliocca says retailers mustn’t misalign their priorities.