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Marketing Day: Facebook Updates Trending, Google Voted Best Place To Work & Instagram Hits 300

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. Google Rolling Out Search App Engagement Ads With Deep Linking Rolling out of beta this week, the search engagement ad is the latest in Google’s app promotion ad formats.

  2. Facebook Updates Trending & Gives It A Mobile Push Playing catch-up to Twitter as a real-time public square, Facebook refines its solution with sections that divide the conversation about news events.

  3. Is Your 2015 Integrated Digital Marketing Plan Complete? The new year is just around the corner and progressive brands are analyzing and prioritizing digital integration in their 2015 plans. In this Digital Marketing Depot webcast, Mike Corak, Executive Vice President of Strategy at ethology, and David Robidoux, Vice President of Marketing at Franchise Services Corporation, will share the key considerations to keep top […]

  4. Google Voted “Best Place To Work” In 2014 By Glassdoor’s Employee Choice Awards Google takes the lead, while Facebook drops out of the top ten and Twitter fails to even make the list after ranking No. 2 last year.

  5. Police Department Stunt Surprises Pulled-Over Drivers With Christmas Gifts At a time when the police are getting plenty of criticism, one city’s department aims to stand out by doing good deeds for random citizens.

  6. NYT Best-Selling Author Of Click Bill Tancer To Keynote SMX West 2015 Author of “Everyone’s a Critic: Winning Customers in a Review-Driven World” and GM of Global Research for Experian Marketing Services to be featured speaker at the SMX West conference on March 4, 2015.

  7. Instagram Hits 300 Million Active Users, Adds Badges For Verified Accounts The Facebook-owned visual social network passes Twitter, adding 100 million users since March.

  8. In Black Friday Aftermath, iPhone 6 Activity Outperforms Competitors What insights can we glean from smartphone web usage post-Black Friday? Find out from columnist Andrew Waber of Chitika.

  9. Velcro Industries Vice President Of Global Marketing Proves It Takes An Eye For Design To Create A Brand That Sticks Get to Know: Jurjen Jacobs, Velcro Industries Vice President of Global Marketing & Innovation

  10. Survey Of 500+ Publishers Reveals How They Want To Be Pitched [Part II] A well-written subject line is the key to getting great placements, but how do you craft a good one? Contributor Kelsey Libert shares tips based on a survey of more than 500 publishers.

  11. Google’s Responsive Lightbox Ads Now Available In AdWords The rich media ad units automatically resize to fit all screens and can incorporate assets from YouTube, Google Maps.

  12. Twitter And Facebook Launch Their 2014 “Year In Review” With Top Content, Trends & More The most popular trends and top content from 2014 have been released by both Facebook and Twitter.

  13. The Email Year In Review: Data, Data Breaches & Multi-Screen Consumers What developments have we seen in 2014 that promise to have a big impact on email marketing? Contributor Tom Sather details the trends to watch.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

  1. 7 Ecommerce Secrets That No One Does at This Time of Year, blog.kissmetrics.com

  2. An Introduction To E-commerce Web Design And Development, www.searchenginepeople.com

  3. Christmas-is-almost-here Ecommerce Marketing Plan 2014, www.practicalecommerce.com

  4. Content Discovery’s Impact on Holiday Retail, relevance.com

  5. eBay’s New iPad App Design Hints At Its E-Commerce Future, techcrunch.com

  6. Ecommerce Trend: Persuasive Calls to Action, www.getelastic.com

  7. Half-Math and That Gushing Hole in Your Bucket, uxmag.com

  8. How retailers can use data personalisation to improve customer experience, econsultancy.com

  9. Many SMBs not prepared for Cyber Attacks, www.dexmedia.com

  10. More Sessions for a More Personalized eCommerce Event, www.ppchero.com

  11. U.K. e-retailers pay a price for failing to make information easy to find, www.internetretailer.com

  12. Who won the Black Friday and Cyber Monday battles?, blog.unmetric.com

  13. Zappos to tablet users: DOWNLOAD OUR APP!, www.internetretailer.com

Email Marketing

General Internet Marketing

Internet Marketing Industry

Mobile/Local Marketing

Reputation Management

Social Media

  1. 3 Ways LinkedIn Ads Are Different Than Other Paid Social, www.searchenginejournal.com

  2. 30 Things You Must Do On Twitter For Outrageous Success In 2015, blog.getresponse.com

  3. 4 Holiday Social Campaigns That Win & Why, blog.marketo.com

  4. 5 Ways to Improve Your Instagram Marketing, www.socialmediaexaminer.com

  5. 6 Social Media Templates to Save You Hours of Work, blog.hootsuite.com

  6. Get Social Media Right: Five Things you Just Can’t Miss, www.problogger.net

  7. Google announces custom gender option for Google+ profile pages coming this week, 9to5google.com

  8. Google Plus Post Ads Help Extend Reach, blog.raventools.com

  9. How To Use Social Media To Attract Millennial Buyers, heidicohen.com

  10. Mobile Pinterest Marketing, blog.tailwindapp.com

  11. People-based marketing: How Facebook is trying to compete for TV ad dollars, www.insidefacebook.com

  12. Simplify Your Holiday Season with Facebook Events, Groups, Photos, allfacebook.com

  13. Social Media ROI’s Missing Ingredient, www.convinceandconvert.com

  14. The 6 TweetDeck Columns Every Community Manager Should Have, simplymeasured.com

  15. The Pinterest 100: What to eat, make and try in 2015, blog.pinterest.com

  16. Three Tips for Improving Twitter Ad Campaigns, www.businessesgrow.com

  17. What Facebook’s search feature means for brands, publishers, digiday.com

  18. What you need to know about Dark Social, blog.tamar.com

  19. Why Millennials Engage With Brands on Social Media, www.marketingprofs.com

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