Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Google Rolling Out Search App Engagement Ads With Deep Linking Rolling out of beta this week, the search engagement ad is the latest in Google’s app promotion ad formats.
Facebook Updates Trending & Gives It A Mobile Push Playing catch-up to Twitter as a real-time public square, Facebook refines its solution with sections that divide the conversation about news events.
Is Your 2015 Integrated Digital Marketing Plan Complete? The new year is just around the corner and progressive brands are analyzing and prioritizing digital integration in their 2015 plans. In this Digital Marketing Depot webcast, Mike Corak, Executive Vice President of Strategy at ethology, and David Robidoux, Vice President of Marketing at Franchise Services Corporation, will share the key considerations to keep top […]
Google Voted “Best Place To Work” In 2014 By Glassdoor’s Employee Choice Awards Google takes the lead, while Facebook drops out of the top ten and Twitter fails to even make the list after ranking No. 2 last year.
Police Department Stunt Surprises Pulled-Over Drivers With Christmas Gifts At a time when the police are getting plenty of criticism, one city’s department aims to stand out by doing good deeds for random citizens.
NYT Best-Selling Author Of Click Bill Tancer To Keynote SMX West 2015 Author of “Everyone’s a Critic: Winning Customers in a Review-Driven World” and GM of Global Research for Experian Marketing Services to be featured speaker at the SMX West conference on March 4, 2015.
Instagram Hits 300 Million Active Users, Adds Badges For Verified Accounts The Facebook-owned visual social network passes Twitter, adding 100 million users since March.
In Black Friday Aftermath, iPhone 6 Activity Outperforms Competitors What insights can we glean from smartphone web usage post-Black Friday? Find out from columnist Andrew Waber of Chitika.
Velcro Industries Vice President Of Global Marketing Proves It Takes An Eye For Design To Create A Brand That Sticks Get to Know: Jurjen Jacobs, Velcro Industries Vice President of Global Marketing & Innovation
Survey Of 500+ Publishers Reveals How They Want To Be Pitched [Part II] A well-written subject line is the key to getting great placements, but how do you craft a good one? Contributor Kelsey Libert shares tips based on a survey of more than 500 publishers.
Google’s Responsive Lightbox Ads Now Available In AdWords The rich media ad units automatically resize to fit all screens and can incorporate assets from YouTube, Google Maps.
Twitter And Facebook Launch Their 2014 “Year In Review” With Top Content, Trends & More The most popular trends and top content from 2014 have been released by both Facebook and Twitter.
The Email Year In Review: Data, Data Breaches & Multi-Screen Consumers What developments have we seen in 2014 that promise to have a big impact on email marketing? Contributor Tom Sather details the trends to watch.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Google Overhauls AdWords Editor: Version 11 Released Globally
NYT Best-Selling Author And Consumer Behavior Expert Bill Tancer To Keynote SMX West 2015
Google Launches Custom Columns In AdWords For Deeper Metric Segmentation
Understanding Cross-Device Attribution And Adjusting Campaigns Accordingly
The Dynamics Of The Search Ad Marketplace: Dissecting A Moving Target
Online Marketing News From Around The Web:
Analytics
What social media analytics don’t tell you, www.marketingpilgrim.com
Blogs & Blogging
7 Invaluable Lessons Learned From Writing 300 Blog Posts, www.impactbnd.com
Blogging on LinkedIn – Can It Convert?, blog.crazyegg.com
How to Choose Blog Topics for Your Vacation Rental Company, www.paveya.com
How To Get More People To Read Your Blog Content, www.johnchow.com
The Essential How to Guide on Generating Leads with Business Blogging, www.jeffbullas.com
Writing a blog: creating a clear blog post structure, yoast.com
Content Marketing
5 Lessons From Publishing Over 1000 Stories This Year, contently.com
Content Marketing Explained, www.dexmedia.com
Content Marketing in the United Kingdom: Engagement and Leads Take Center Stage, contentmarketinginstitute.com
Everything You Need To Know About Sponsored Content, moz.com
Four Ways to Boost Your Content’s Impact, www.blogherald.com
How to Get Legal to Say “Yes” to Your Content Marketing, contently.com
Lessons from the Front Line of Front-End Content Development, moz.com
Three Ways to Turn Company Secrets into Content, www.socialmediaexplorer.com
Why Curation Matters to Content, www.marketingprofs.com
Conversion Optimization
5 Ways To Utilize Thank You Pages, www.offervault.com
A No-Fail Process For Writing Landing Page Copy That Converts, unbounce.com
How Top B2B Companies Use Customer Insights to Succeed: Step 2 – Conversion, www.usertesting.com
Copywriting, Design & Usability
Incorporating Personalization In Your Next Website Redesign, relevance.com
The Password Conundrum and User Experience, www.marketingtechblog.com
Using Requirements to Improve Website Usability, www.searchenginejournal.com
Domaining
Dock Name: Crowdsourced Domain Name Finder for Startup, www.domaininvesting.com
Heritage Auctions to hold super-exclusive domain auction at Waldorf Astoria Hotel, domainnamewire.com
E-Commerce
7 Ecommerce Secrets That No One Does at This Time of Year, blog.kissmetrics.com
An Introduction To E-commerce Web Design And Development, www.searchenginepeople.com
Christmas-is-almost-here Ecommerce Marketing Plan 2014, www.practicalecommerce.com
Content Discovery’s Impact on Holiday Retail, relevance.com
eBay’s New iPad App Design Hints At Its E-Commerce Future, techcrunch.com
Ecommerce Trend: Persuasive Calls to Action, www.getelastic.com
How retailers can use data personalisation to improve customer experience, econsultancy.com
Many SMBs not prepared for Cyber Attacks, www.dexmedia.com
More Sessions for a More Personalized eCommerce Event, www.ppchero.com
U.K. e-retailers pay a price for failing to make information easy to find, www.internetretailer.com
Who won the Black Friday and Cyber Monday battles?, blog.unmetric.com
Zappos to tablet users: DOWNLOAD OUR APP!, www.internetretailer.com
Email Marketing
10 Proven Strategies to Improve Your Email Marketing Results, blogs.constantcontact.com
5 Email Tools That Will Change Your Life, contently.com
Black Friday and Cyber Monday’s Email Story, blog.movableink.com
Boost Holiday Sales with These Six Tips, www.verticalresponse.com
Inbox by Gmail – About to Get Much Cooler, www.offervault.com
General Internet Marketing
Five Brands That Turned 100 in 2014, www.adweek.com
Putting the “Integrated” into Integrated Marketing Strategy, www.wordstream.com
Internet Marketing Industry
Mobile/Local Marketing
12 Mobile Statistics to Get You Amped for 2015, www.highervisibility.com
Apple and IBM Release New Retail Apps, streetfightmag.com
Flying ahead: building the perfect mobile travel experience, econsultancy.com
Why Pat Sajak Wants to Power Hyperlocal Daily Deals for SMBs, streetfightmag.com
Will Tools Like Apple Pay Move The Needle On Mobile Commerce?, www.adexchanger.com
Reputation Management
Manage Your Online Reputation, www.dexmedia.com
Social Media
3 Ways LinkedIn Ads Are Different Than Other Paid Social, www.searchenginejournal.com
30 Things You Must Do On Twitter For Outrageous Success In 2015, blog.getresponse.com
4 Holiday Social Campaigns That Win & Why, blog.marketo.com
5 Ways to Improve Your Instagram Marketing, www.socialmediaexaminer.com
6 Social Media Templates to Save You Hours of Work, blog.hootsuite.com
Get Social Media Right: Five Things you Just Can’t Miss, www.problogger.net
Google announces custom gender option for Google+ profile pages coming this week, 9to5google.com
Google Plus Post Ads Help Extend Reach, blog.raventools.com
How To Use Social Media To Attract Millennial Buyers, heidicohen.com
Mobile Pinterest Marketing, blog.tailwindapp.com
People-based marketing: How Facebook is trying to compete for TV ad dollars, www.insidefacebook.com
Simplify Your Holiday Season with Facebook Events, Groups, Photos, allfacebook.com
Social Media ROI’s Missing Ingredient, www.convinceandconvert.com
The 6 TweetDeck Columns Every Community Manager Should Have, simplymeasured.com
The Pinterest 100: What to eat, make and try in 2015, blog.pinterest.com
Three Tips for Improving Twitter Ad Campaigns, www.businessesgrow.com
What Facebook’s search feature means for brands, publishers, digiday.com
What you need to know about Dark Social, blog.tamar.com
Why Millennials Engage With Brands on Social Media, www.marketingprofs.com
Video
Attn Brands: Make Video Ads That Viewers Won’t Want to Block, www.reelseo.com
YouTube’s Updated Autoplay Experiment, googlesystem.blogspot.com
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