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Marketing Day: Facebook Tweaks News Feed, YouTube’s Top 5 Summer Movie Trailers & More

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. No Longer Twitter Exclusive, Meerkat Moves Closer To Facebook Going for growth, Meerkat enables registering via Facebook. Live-streaming app also adds the ability to bring temporary guest hosts into events.

  2. Q2 Report: Ad Spend On Facebook FBX Outpaced Google Display IgnitionOne finds overall programmatic display ad spend rose 33 percent year-over-year.

  3. Microsoft CEO Nadella Rebukes Ballmer With Nokia Write-Down Current Microsoft CEO Satya Nadella is very pragmatic. He’s trying to focus the company on clear growth opportunities and areas where there’s existing momentum.

  4. Energize Your AdWords Campaigns With Call Analytics – July 22 Webcast 4 simple rules for successful AdWords campaigns.

  5. Using Second-Party Data To Expand Reach & Improve Your Retargeting Second-party data can be extremely valuable to marketers, yet it’s not as well understood or as widely employed as first- or third-party data. To help clear the fog, columnist Matt Ackley explains second-party data and its uses.

  6. Facebook Lets People Choose What They See First In The News Feed With update to News Feed user preferences, Facebook gives users more control over which friends and Pages show up on their feeds.

  7. Top 5 Summer Movie Trailers: Google Says 81% Of People Who Watched A Trailer Online Saw It On YouTube The new Star Wars, Batman and Jurassic World movies were the top three most watched trailers on YouTube between April and June.

  8. 7 Signs CMOs Need To Examine Their Media Mix Have you been debating which advertising channels to pour your money into? Columnist Scott Rayden lays out the signs that your media mix may need a refresh.

  9. 3 Design Best Practices That Web Designers And Conversion Optimizers Can Agree Upon Design and conversion don’t need to be at war with each other. Columnist Jeremy Smith outlines some design techniques to help the two sides form a symbiotic bond.

  10. Advertisers Keep Running Flash Ads On Mobile Even Though It’s Almost Never Supported Study finds huge usage of Flash continues despite the fact that the ads usually default to static banners on mobile device.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Social Media

  1. 20 Topic Ideas For Your Next Social Post, www.verticalresponse.com

  2. 3 Tips for Incorporating Social into Your Overall Marketing, www.silverpop.com

  3. 5 Social Media Marketing Tips for Business, www.toprankblog.com

  4. 5 Ways to Integrate Snapchat Into Your Marketing Strategy, www.jeffbullas.com

  5. 7 Signs You Should Invest More in Social Media, www.koozai.com

  6. Facebook has a massive video theft problem, mashable.com

  7. Facebook’s Not-So-Secret Plan to Take Over Email, www.convinceandconvert.com

  8. From Engagement to Leads: The Psychology Behind Converting Social Media Fans, www.marketingprofs.com

  9. How to Choose What Social Media Space to Focus On, www.problogger.net

  10. How To Unlock Instagram With Powerful Reactive Content, locowise.com

  11. How To Use Influencer Marketing To Strengthen Your Social Media Presence, www.searchenginepeople.com

  12. More than 1 Million Members are now Publishing on LinkedIn, blog.linkedin.com

  13. Why Social Marketing Is No Longer ‘A Dunk in the Dark’, adage.com

  14. Winning at Twitter Chats, www.bruceclay.com

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