Marketing Day: Facebook TV, YouTube ad metrics, native ad tests

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

1. The Open Marketing Cloud: A no-BS demo of Mautic’s marketing automation platform Oct 16, 2018 by Digital Marketing Depot Are you unhappy with your experience or results using one of the legacy marketing automation products? Does your marketing tool or process limit your ability to take action on all of your valuable customer data?

2. Facebook: Coming to a TV near you? Oct 16, 2018 by Amy Gesenhues The company is rumored to be working on a device under the name Project Ripley to launch next spring.

3. Video Advertising Bureau: Brands should avoid influencer, UGC channels on YouTube Oct 16, 2018 by Greg Sterling Trade group argues advertising against professionally produced content is the only way to avoid brand safety risks.

4. Sales and marketing: Decision makers say you’re sending mixed messages Oct 16, 2018 by Robin Kurzer A LinkedIn study says that the silos between sales and marketing — and the use of different data tools between them — can leave a gap in messaging to potential buyers.

5. YouTube now counts ‘engagement’ for YouTube for action ads at 10 seconds, not 30 Oct 16, 2018 by Ginny Marvin Google says the new attribution will better reflect the role of video in the customer journey.

6. Braze launches an app ecosystem with more than 45 integrations Oct 15, 2018 by Barry Levine Called Braze Alloys, it’s one more step by this former mobile marketing platform (when it was known as Appboy) toward expanding its channel and functional reach.

7. Semcasting unveils ‘first self-serve deterministic attribution platform’ Oct 15, 2018 by Barry Levine Employing IP and street addresses, the platform makes available the process that Semcasting had been providing as a professional service.

8. Native ad test in Google Discover feeds gets a new look Oct 15, 2018 by Ginny Marvin The ads reflect the new design of Google Discover, previously known as Google Feed.

9. Last call! Secure your seat at SMX East now Oct 15, 2018 by Marketing Land Actionable SEO and SEM tactics that deliver amazing results: That’s what you’ll get by joining us next week for SMX® East, October 24-25 in New York City. Grab your All Access pass by October 23 and save $100 off on-site rates.

Recent Headlines From MarTech Today, Our Sister Site Dedicated To Marketing Technology:

1. Autopilot debuts real-time collaborative customer journey map Oct 16, 2018 by Barry Levine The Google Docs-like feature lets remote users work in real-time on a customer journey map, as well as add annotations or manage campaign functions.

2. Twilio to acquire SendGrid for $2 billion, expanding its developer-focused communication platform Oct 16, 2018 by Robin Kurzer The company says the move will bring together two developer-focused, API-based communications platforms that have worked together for years.

Online Marketing News From Around The Web:

1. 3 Reasons Why Now is the Time to Bring Your Martech Stack Into the Visual Era, Movable Ink Blog

2. Increasing Transparency for Ads Related to Politics in the UK, Facebook Newsroom

3. It turns out that Facebook could in fact use data collected from its Portal in-home video device to target you with ads, Recode

4. Sneaky subscriptions are plaguing the App Store, TechCrunch

5. The 5 New Rules of Video Marketing Success, Content Marketing Institute

6. This Subject Line Split Test Increased Website Traffic by 83%, AWeber

7. What Every CMO Needs to Know About the Marketing Technology Stack, CMS Wire