Dec 15, 20145 min read

Marketing Day: Facebook Touts Right-Rail Ads, iPhone Drives Half Of Mobile Internet Traffic & M

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

20th Century Fox Promotes "Taken 3" With Clever Social Campaigns

While the holidays may conjure up images of Liam Neeson as the mild-mannered yet befuddled Daniel who is mourning the loss of his wife and struggling to bring up his stepson in Love Actually, Neeson is typically associated with an entirely different sort of persona. If you’ve seen him in Darkman, Batman Begins, Clash of the […]

Facebook Says Redesigned Right-Rail Ads Are Performing Better

Last April Facebook retooled its long-neglected right-rail ads, boosting their size and reducing the number of ads that appeared for desktop users. Today the social network released details about how the new format is performing. Not surprisingly, Facebook reports, the news is positive. In an eye-tracking test, Millward Brown found that the new ads were […]

Report: Apple iPhone Drives Half Of All Mobile Internet Traffic

Chitika Insights has a produced a report that shows the traffic share of different smartphone makers across both apps and the mobile web in North America. The iPhone is the leader in both categories, though somewhat surprisingly, its share of traffic is greater on the mobile web than in the world of apps. Chitika drew […]

5 New Year’s Resolutions For Display Advertising In 2015

2015 is racing toward us all, and it’s worth taking a few minutes to think about how you’re going to improve your display efforts when the ball drops on New Year’s Eve. Inspired by common personal resolutions, here are five ways to make 2015 your best year ever. Get In Shape Is your display advertising […]

Reports: Mobile Apps Capture Most Internet Time, Exceed TV

Mobile is the top attention medium in the US. That’s been confirmed by Flurry, Nielsen, ad network InMobi and once again by comScore, which affirmed to Internet Retailer (based on previously released data) that the bulk of digital media time in the US is spent on mobile devices. More than half of Americans’ internet time […]

The 8 Most Common Content Optimization Mistakes We Saw In 2014

As content marketing involves influencing customer purchase decisions through content creation and distribution, most marketers understand the necessity for compelling content. However, many often forget about the impact SEO can have on content marketing success. In addition to publishing high-quality, helpful content, your content and website must be well optimized in order to be found […]

Best Rates for Marketing Land’s SMX West End Friday – Register Now!

Attend Marketing Land’s SMX West conference in San Jose, CA March 3-5. Register before rates increase end of day Friday. Build your own program (and maximize your investment) by selecting from any of the 60 tactic-rich sessions including: Penguin Penalty Prevention: Link Acquisition & Audit Techniques You Need To Know Converting The Mobile SEM Visitor […]