Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
From Marketing Land:
Why mistakes make you a better link builder Jul 19, 2017 by Julie Joyce Worried about making mistakes as a link builder? Columnist Julie Joyce describes 11 of the worst ones she’s seen and discusses how making mistakes helps you build better links.
Facebook plans to start testing Instant Article subscriptions as soon as October Jul 19, 2017 by Tim Peterson Last night, Facebook’s Campbell Brown confirmed the company’s plan to start testing paywalls for Instant Article publishers as soon as October.
Is your demand-side platform real or fake? Jul 19, 2017 by Ratko Vidakovic How do you determine if your DSP is actually a technology company or just pretending to be one? Columnist Ratko Vidakovic shares the telltale signs to look for.
A billion reasons why loyalty marketers need customer identity Jul 19, 2017 by Mike Sands While it might seem easy to get consumers to sign up for your loyalty program, keeping them active and engaged is another story. Columnist Mike Sands explains how a a customer identity solution can help.
5 reasons to create content outside your niche Jul 19, 2017 by Andrea Lehr It’s time to step out of your content comfort zone. Columnist Andrea Lehr explains why exploring ideas outside of your core focus can be an effective content marketing strategy.
7 reasons to enter the 2017 Landy Awards Jul 19, 2017 by Marketing Land Find out why you should be entering the competition to earn recognition for your achievements in SEO and SEM. The Search Engine Land Awards are the highest honors in search marketing.
How to market your brand using interactive native content — Part 4 Jul 19, 2017 by Jane Loring In part 4 of a series exploring interactive native content, contributor Jane Loring examines how this new approach to storytelling can help with your rebranding efforts.
It’s time to embrace new strategies for apparel: Broadening tactics through user intent Jul 19, 2017 by Thomas Stern Clothing retailers, listen up! Columnist Thomas Stern explains why apparel brands must evolve their strategies and measurement beyond just conversions.
Video: How Snapchat’s Snap Publisher ad creation tool works Jul 19, 2017 by Tim Peterson Snapchat’s Snap Publisher offers 13 ad templates, converts horizontal videos to vertical Snap Ads and uses computer vision to automatically edit videos.
Winning strategies for product pages: Improving findability and buyability Jul 19, 2017 by Andrew Waber As more consumers turn to Google and Amazon for their product searches, columnist Andrew Waber offers tips on how to increase the findability and buyability of a brand’s products.
LiveRamp launches IdentityLink for Publishers Jul 19, 2017 by Barry Levine Participating publishers can offer Facebook-like people-based targeting on their sites.
Cedato offers Video Tech Stack for Publishers Jul 19, 2017 by Barry Levine This is the first such package by the native video provider for mid-tier site and app publishers.
Online Marketing News From Around The Web:
Business Issues
Content Marketing
Only Use “Content Marketing” With Marketers, Content Marketing Institute
E-Commerce
4 landing pages every smart retailer uses, VerticalResponse
Advantages of B2B Ecommerce: Online Wholesale & B2B, Shopify Plus
Amazon’s “Treasure Truck” deals program is expanding nationwide, TechCrunch
Email Marketing
5 Questions with an Email Expert: Roxana Shershin of Digital Additive, Movable Ink Blog
The Savvy Marketers Guide to Unignorable Email Marketing, Ignite Visibility
Time to Move On: Three email marketing habits your customers are sick of seeing, MarketingSherpa Blog
General Internet Marketing
Internet Marketing Industry
MarTech
Mobile/Local Marketing
104 Mobile Marketing Stats, Facts, and Figures, MarketingProfs
4 Ways to Use Mobile Marketing in a B2B Marketing Strategy, MarketingProfs
Find great apps and games on Google Play with the Editors’ Choice update, The Official Google Blog
Social Media
How Fountain Pen Revolution Gets Repeat Customers with Facebook Ads, MailChimp Blog
Social Media Advertising Budgets and Ad Spend Trends, MarketingProfs
Video
Instagram Live Replays: What Marketers Need to Know, Social Media Examiner
Millennial Males are Turning to YouTube and Facebook for Football Views and News, Tubular Insights
The Live Blog: July 19, 2017, Facebook Media
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