Nov 17, 20145 min read

Marketing Day: Facebook Throttles Promotional Posts, Boehner Says Online Sales Tax Is Dead & Mo

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Interactive Kate Spade Ad Features Brilliantly Bored Anna Kendrick It’s the middle of November, and you know what that means: Thanksgiving is right around the corner. No way! What world do you live in? Here, mid-November means that marketers have unleashed their annual cavalcade of Christmas-themed commercials. Some of them are of the boring price-and-item variety. Some of them are Oscar-worthy masterpieces. And others still, […]
If Facebook Organic Reach Is Dead, What Does It Mean For Marketers? If organic reach for Facebook Pages is dead — and the obituaries cranked up since Facebook’s rule change announcement late Friday leave little hope for resuscitation — what are marketers supposed to do now? In case you missed it, Facebook signaled that starting in January users will see fewer overly promotional posts in their News […]
Care & Feeding Of Creatives Display advertising is centered around its ad creative. While the technology and channels used to serve ads are undeniably important, without a killer ad campaign, your marketing is dead in the water. Developing fresh creative and knowing when that creative is ready to retire are key to display success. One Weird Trick One day, a […]
Boehner Says Online Sales Tax Won’t Pass This Year If House Speaker John Boehner gets his way, the online sales tax bill is dead. “The Speaker has made clear in the past he has significant concerns about the bill, and it won’t move forward this year,” said Boehner’s spokesman, Kevin Smith, in a statement last week. “The Judiciary Committee continues to examine the measure […]
Stop Wasting Time & Money On Your Content Marketing There are many misconceptions about how companies are “supposed” to implement content marketing. And in a perfect world, with a hefty marketing budget and infinite resources, all of us would execute content marketing the “right” way. Unfortunately, that often isn’t the case. Luckily, it doesn’t have to be. Truthfully, there are many unglamorous (and usually not […]
Report: Facebook Targeting Professionals With Secret “Facebook At Work” Product Just in case your corporate productivity wasn’t poor enough, Facebook has been rumored to be working on a corporate offering. According to the Financial Times, Facebook has been secretly working on a product that can compete in the estimated 1 Billion dollar space. According to FT, the service would look similar to the current social […]
Facebook News Feed Will Throttle Pages’ “Promotional” Posts [Update: We asked social media experts how marketers should react to Facebook’s latest News Feed announcement. Read their answers here: Facebook Organic Reach Is Dead. What It Means For Marketers.] In another News Feed tweak aimed at businesses using Facebook as a marketing platform, the social network announced today that users will see fewer “promotional” […]