Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the Web.
From Marketing Land:
Organic Trade Group Rallies Members & Supporters For “Myth-Busting” Social Media #OrganicFestival Brands like Organic Valley, Taste of Nature, Honest Tea and Amy’s Kitchen are joining the OTA in saturating social media with organic information in September.
Facebook Is Testing M, A Siri-Like Personal Assistant Within Messenger New service will use artificial intelligence to make recommendations and even complete tasks for users of Messenger.
7 Tips To Get The Most Out Of Survey Emails So many survey recruitment emails seem to be sent on autopilot, without any thought of creativity or user engagement. Contributor Andrew King has suggestions to help you wake up your survey request emails — and improve your response rates.
A CMO’s View: Top Marketers From The World’s Biggest Brands Share Insights On Mobile, Video & More CMOs from brands like AOL, Taco Bell and Heineken list their top three rules on a variety of digital marketing tactics.
Succeeding In Mobile Advertising: The Journey Begins With all eyes on mobile, columnist Rob Rasko shares what he’s learned about mobile vs. desktop ad effectiveness and what works best for mobile advertising creative.
Last Chance: SMX East Rates Increase Saturday – Register Now! Early Bird rates for SMX East expire this Saturday, August 29. Register now! Join us September 29–October 1 in New York City for: Innovative sessions covering the latest paid search and SEO developments.
The 25% Rule For Reporting And Why It Matters Are you spending too much time on reporting? Columnist Matt Umbro examines three techniques to help you improve your reporting efficiency.
Here’s Why Those Snapchat Snapcode “Ghosts” Are Invading Twitter Profiles The ghosts you’re seeing on Twitter are real! See how accounts on Twitter are using them to build their Snapchat followings.
Moasis: Location Is The Key To Mobile Ad Relevance And Personalization Mobile advertising platform Moasis believes that location is the key to delivering more personalized and relevant advertising — not simply a way to capture the attention of nearby smartphone owners.
Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:
Look Out Siri, Google Now & Cortana, Facebook M Wants To Be Your Digital Assistant
Marin Software & SocialPro Launch 2nd Annual Biggest Social Geek Contest
AdWords Script: Find Your Best And Worst Search Queries Using N-Grams
Study: Google’s New Local Pack Shows In The Number One Spot 93% Of The Time
Last Chance: SMX East Rates Increase Saturday — Register Now!
Online Marketing News From Around The Web:
Affiliate Marketing
Affiliate Marketing: 5 Steps to Identify, Recruit Affiliates, www.practicalecommerce.com
Blogs & Blogging
10 Ways To Stay Productive as a Work-at-Home Blogger, www.problogger.net
Should You Still Use Google+ to Promote Your Blog Posts?, pushingsocial.com
Business Issues
Hootsuite App Directory Crosses 2 Million Installs Milestone, finance.yahoo.com
Top German court rejects Apple touchscreen patent appeal, venturebeat.com
Content Marketing
Collaborate with Influencers for Winning Content Marketing, www.toprankblog.com
How Social Media And Content Marketing Work Together, heidicohen.com
Is Podcasting Replacing Written Content Marketing?, www.copyblogger.com
Native Advertising Is Not Content Marketing, contentmarketinginstitute.com
Seven Years Into The Mobile Revolution: Content is King… Again, yahoodevelopers.tumblr.com
The Anti-Red Bull: How JSTOR Hooked Millions With ‘Scholarly News’, contently.com
Why Your Company Needs a Content Marketing Workshop, www.verticalmeasures.com
Your Content’s Missing Ingredient is You, www.convinceandconvert.com
Conversion Optimization
6 Landing Page Tips and Tricks, www.silverpop.com
How to Reduce Landing Page Distractions and Increase Conversions, blog.crazyegg.com
Copywriting, Design & Usability
Half of Your Site Elements Are Useless. Which Half?, conversionxl.com
How bookmaker Coral uses social & personalisation to improve customer experience, econsultancy.com
Domaining
OpenTLD suspension reinstated, domainincite.com
E-Commerce
4 Reasons you should pay attention to India’s e-commerce growth, www.tune.com
Fraud-fighting tips for retailers entering the world’s largest e-commerce market, www.internetretailer.com
Live Chat: The Most Underused Tool in Your Arsenal, company-enterprise.myshopify.com
PayPal’s Instant Checkout Platform One Touch Goes Live In Over A Dozen More Markets, techcrunch.com
Shop in Your Backyard with Etsy Local, Now on Mobile, blog.etsy.com
Why Mobile Could Make or Break Your Back-to-School Campaign, streetfightmag.com
Women prefer to buy in-store, but digital gaining ground, www.retaildive.com
Email Marketing
Save time planning business travel and more with events from Gmail on Google Calendar, googleappsupdates.blogspot.com
5 Best-Practice Email Marketing Case Studies, www.convinceandconvert.com
Email, We Just Can’t Get Enough, blogs.adobe.com
Love them or loathe them, emails are here to stay, www.reuters.com
Reactivating Old Email Addresses, blog.returnpath.com
Why email deliverability should be top of mind for all marketers, www.retaildive.com
General Internet Marketing
99 Killer Online Marketing Tools to Streamline Your Efforts, smallbiztrends.com
Three Powerful Forces Changing the Marketing Landscape, www.marketingprofs.com
Why brands need to be relevant in real time, econsultancy.com
Internet Marketing Industry
Exponential releases insight on defining, applying and measuring engagement, www.businesswire.com
gShift and SiteCondor. Better Together., www.gshiftlabs.com
GumGum Launches Mantii, Real-Time Image Recognition Comes To Social Media, www.businesswire.com
Inneractive Launches Story 2.0, www.mediapost.com
Mobile/Local Marketing
5 Hacks to Make the Most of Social Advertising on Mobile, blog.kissmetrics.com
AT&T Hotspots: Now with Advertising Injection, webpolicy.org
Here Are the Top 10 Magazine Brands With the Biggest Mobile Readerships, www.adweek.com
How Facebook Is Trying to Reduce iOS App Crashes, www.adweek.com
Yahoo Announces Latest Updates to Yahoo Mobile Developer Suite, yahoodevelopers.tumblr.com
Social Media
Google+’s Version of Edgerank; How Content is shared based upon Social Interactions, SEO By The Sea
11 Pinterest Marketing Growth Hacks That Work For Every Business, blog.tailwindapp.com
5 Social Media Mobile Apps That Make Your Life Easy, www.jeffbullas.com
How to Achieve Explosive Growth on Pinterest, blog.bufferapp.com
How to Sync Your Website and Social Media Efforts, smallbiztrends.com
How to Tell Stories With Facebook and Instagram Carousel Ads, www.socialmediaexaminer.com
Snapchat Names Former Mattel Executive Drew Vollero Its Finance Chief, www.wsj.com
Three New Publishers Go All In On Snapchat Discover, www.adweek.com
Top 4 Mistakes Marketers Make on Twitter, blog.marketo.com
Twitter Adds Hearts to Their New Mobile UI Test, www.thesempost.com
Twitter Adds Notifications for Direct Messages on Google Chrome?, www.adweek.com
Video
3 Tips On Using YouTube TrueView Cards For Lead Generation Perfection, www.webpresence.tv
Let’s play, youtube-global.blogspot.com
NFL and Gatorade Teach Us a Lesson in Video Marketing, www.reelseo.com
Social Live Streaming Apps: A Look at the Competition, www.adweek.com
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