Sep 13, 20174 min read

Marketing Day: Facebook tests Bonfire video app, a personalization road map & more

Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Fake news! How to recognize bad advice in link building and SEO Sep 13, 2017 by Julie Joyce Overloaded with content? Julie Joyce explains why it’s essential for SEOs and link builders to learn how to wade through a sea of potential misinformation.
How retailers can put Amazon to work for them Sep 13, 2017 by Adam Dorfman Many brick-and-mortar businesses have come to view Amazon as a threat to their bottom line, but columnist Adam Dorfman illustrates how smart business owners are using Amazon to their advantage.
Facebook tests group video chat app called Bonfire Sep 13, 2017 by Tim Peterson Facebook’s Messenger added group video calling last year, begging the question of why the company needs another stab at the market.
A marketing road map for personalization Sep 13, 2017 by Nick Iyengar Having the right tools in your martech stack is essential for personalization in marketing. But columnist Nick Iyengar says be sure you don’t overlook some non-technical factors that will improve your organization’s personalization efforts.
Maybe the marketing funnel is dead, too — and here’s what can replace it Sep 13, 2017 by Justin Dunham Is it time to say goodbye to the venerable marketing funnel? Not just yet. But columnist Justin Dunham believes marketers need to think about what a user is trying to accomplish, not where they are in the funnel.
The rise of personal assistants Sep 13, 2017 by Eric Enge How will personal assistants change the game for users and marketers? And what can marketers do to adapt to this new paradigm? Columnist Eric Enge tackles these topics.
41% report doing majority of their holiday shopping online last year [Survey] Sep 13, 2017 by Amy Gesenhues The Walker Sands ‘Future of Retail 2017 Holiday Report’ surveyed more than 1,600 consumers to identify online shopping trends.
Facebook will tell brands where their ads appeared, ban certain content from carrying ads Sep 13, 2017 by Tim Peterson Facebook plans to provide advertisers with post-campaign placement reports and has listed nine categories of content ineligible to feature ads.
Hootsuite adds user reviews by integrating ReviewTrackers Sep 13, 2017 by Barry Levine Brands can now see and act on reviews in the social management platform’s dashboard, next to social posts.
Apple’s ARKit launches a new channel: The hidden layers of reality Sep 13, 2017 by Barry Levine With similar new tech from Google, Microsoft and Facebook, advertising and marketing now have new dimensions.
8 reasons to attend MarTech this October in Boston Sep 13, 2017 by Marketing Land Attending industry conferences is an incredible way to increase your knowledge, expand your network, and find new insights and ideas. MarTech conference is no exception! Let’s count down the top 8 reasons why you should join us in Boston this October.
Facebook is consolidating its ad-buying tools and combining its ad placement options Sep 12, 2017 by Tim Peterson Facebook is merging Ads Manager and Power Editor and bridging Instagram’s Stories with its other ad inventory.
Maximizing the potential and value of your SEO team Sep 12, 2017 by Bobby Lyons Wondering how best to invest in your SEO talent? Columnist Bobby Lyons shares his management philosophy based on his experience as an in-house SEO director at a major brand.
Apple debuts iPhone 8 and $1K iPhone X with ‘Face ID’ Sep 12, 2017 by Greg Sterling The company also announced Apple Watch 3 with cellular connectivity.