Marketing Day: Facebook tests AR ads, voice and graphical users, email results & more

Here’s our recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Facebook testing AR ads in the News Feed & new tool to help brands create video ads Jul 10, 2018 by Amy Gesenhues Facebook has been testing AR ads with a select number of brands and says it is expanding the ad product to more advertisers later this summer.
Want real email results? Stop focusing on the open rate Jul 10, 2018 by Ryan Phelan Contributor Ryan Phelan explains how painting a picture of your customer over time — using email engagement data — can yield significant results.
Voice user interfaces will work together with graphical user interfaces Jul 10, 2018 by Barry Levine So say two design experts in the emerging field of VUI design and development.
Report: Most consumers think companies aren’t doing enough to protect their data Jul 10, 2018 by Robin Kurzer A majority of consumers surveyed also say that the US government should get involved by mandating stricter privacy and security standards.
Are your marketing efforts hurting sales? The need for a consistent view of the consumer journey Jul 9, 2018 by Rex Briggs Marketing professionals working with brands large and small across the world are facing a problem. Measuring marketing impact and quickly finding ways to drive a higher ROI has never been easy – many of the tools upon which we rely were developed when we were primarily marketing on a handful of television networks.

Keeping up with the pace of advertising, MRC proposes updates to its ad verification guidelines Jul 10, 2018 by Robin Kurzer MRC’s updates provide new verification requirements for contextual advertising and allow brands to create a list of categories that are “never appropriate” for their programmatic ads.