Jun 24, 20145 min read

Marketing Day: Facebook & Teens, WPP’s Twitter Ad Spend, Facebook AppLinks & More

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Facebook’s Media APIs Bring Social Conversation To “Today Show” and “Street Outlaws” Facebook’s courtship of live television took a couple steps forward this week as NBC’s “Today Show” and Discovery Channel’s “Street Outlaws” rolled out features tied to the social network’s media APIs. This morning the “Today Show” debuted a real-time trending-on-Facebook screen, said to be the first use of Facebook’s Trending API. Last night, on the […]
Gord Hotchkiss, Brian Hess, And Jenny Elliott On Thursday Webcast: “Digital Analytics: Opening the Gates to Consumer Engagement On Thursday, June 26, at 1 p.m. EDT, our sister site, Digital Marketing Depot will host a webcast, “Digital Analytics: Opening the Gates to Consumer Engagement.” They’ll look at how to analyze the behavior of your website users in order to improve customer loyalty and brand engagement. Topics will include how to know when your […]
Facebook’s AppLinks Hit More Than 1 Billion Deep Links & Adds Back Button For Previous App This year at f8, Facebook announced AppLinks, a solution to link from app-to-app easily. This essentially gave marketers and developers a way around the browser, instead going straight from one app to another. Today, Facebook has announced that developers have enabled more than one billion unique deep links with App Links. This means that users […]
5 Instagram Users Helped Propel ‘The Fault in Our Stars’ To $170 Million Box Office Success While this arrived sounding like a big ‘ol self-promotional press release — they all are, actually — our interest was sparked by this work from Instagram influencer marketing firm, theAmplify. The company makes a technology called SharedRank which is an algorithm that provides strategic analytics and advanced audience targeting. Working with 20th Century Fox to promote […]
Wait A Minute. Facebook Is Still A Big Hit Among Teens It’s an idea with staying power: Teens are abandoning Facebook, moving on to messaging apps, and leaving the social network to their less-cool elders. The notion picked up steam last October, when Facebook signaled that there was a slight reduction in youth use of the network, and since then it has become almost a truism […]
WPP Doubling Twitter Ad Spend This Year To $100 Million WPP, the world’s largest advertising holding company, is doubling its commitment to Twitter this year. WPP CEO, Sir Martin Sorrell, mentioned that his company will spend about $100 million in 2014, up from $50 million in 2013, during a conversation with Twitter CEO, Dick Costolo, and President and CEO of Viacom, Philippe Dauman at Cannes […]
Prepare For Future Search: SEO For The Connected Home(Kit) My wife called me at work last week to let me know that she locked herself out of the house. Oddly enough, she had her phone with her but not her keys. If this had happened six months in the future, I would have never received her call because she would have just unlocked the […]
The Highly Effective Habits Of Web Readers — What We Aren’t Doing We all do it. When we read online, we skim, scan, and sometimes rifle through content, the same way we (used to) flip through fluff magazines or cumbersome pages of newsprint. Thanks to aggregate web analytics, we now have a better idea of what web readers are up to… and what they’re not. Bottom line: read-through […]
Chipotle Customers Are Smarter Than McDonald’s And Other Insights From Smartphone Data Where do the smartest QSR customers eat? Where do the wealthiest go? What about the youngest? These questions could previously be answered (sort of) by surveys and other expensive market research. Now, smartphones and real-world behavior provide the answers. Using a variety of information sources, including anonymous aggregated smartphone and Census data, location intelligence provider […]
Nearly 90 Percent Of Google Apps Revenue Coming From “Freemium” Games Mobile developers have long complained that Google Play doesn’t generate as much revenue for them as the iOS app store. However, a new report from App Annie argues that revenue growth is increasing rapidly. The firm said that Google Play “quarterly app revenue more than doubled from Q1 2013 to Q1 2014.” The top market for Google Play […]