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Marketing Day: Facebook targeting options, forecasting video trends & more

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Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

  1. New insights on the customer decision journey Jul 21, 2016 by John Cosley Columnist John Cosley shares research from Bing Ads on the customer journey and explains how you can apply these learnings to optimize your paid search campaigns.

  2. Why mix-and-match marketing is the way forward Jul 21, 2016 by Lewis Gersh Columnist Lewis Gersh says it’s time to stop thinking of different marketing channels in isolation and focus on crafting a more integrated approach that gives consumers a complete and balanced marketing breakfast.

  3. Is your online marketing agency relationship worth saving? Jul 21, 2016 by Jacob Baadsgaard Things started out so well between you and your agency, but now it seems that you just aren’t seeing eye to eye anymore. What can you do? Columnist Jacob Baadsgaard explains how to set things right — or break things off.

  4. 9 new and semi-secret Facebook targeting options Jul 21, 2016 by Brad O’Brien Want to improve your Facebook ad performance? Columnist Brad O’Brien talks new and lesser-known Facebook targeting options to consider.

  5. Visible Measures launches tool to forecast future video trends Jul 21, 2016 by Barry Levine Boston-based company says its Industry Forecaster is the first of its kind.

  6. How to manage your ad partners in regulated industries: Finance (part 2 of 5) Jul 21, 2016 by Lori Weiman In part 2 of her five-part series, contributor Lori Weiman looks at how advertisers in the finance industry can monitor their affiliates to boost ad performance while staying on the government’s good side.

  7. 5 reasons your Facebook Ads aren’t working Jul 21, 2016 by Blaise Lucey Are your Facebook Ads producing mediocre results? Columnist and Bitly senior content strategist Blaise Lucey explains why and how you can fix the problem.

Recent Headlines From Search Engine Land, Our Sister Site Dedicated To Search News & Information:

Online Marketing News From Around The Web:

Analytics

Blogs & Blogging

Content Marketing

Conversion Optimization

Copywriting, Design & Usability

Domaining

E-Commerce

Email Marketing

General Internet Marketing

Internet Marketing Industry

MarTech

Mobile/Local Marketing

Other Items

Social Media

Video

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