Jun 5, 20146 min read

Marketing Day: Facebook Talks Organic Reach, Chrome Leading Browser, Pinterest Self-Serve Ads &

Here’s our daily recap of what happened in online marketing today, as reported on

Marketing Land and other places across the web.

From Marketing Land:

Trust Vs. Bribes And The Consumer Privacy Paradox Survey after survey shows that consumers are wary of marketers and concerned about tracking and privacy. However they also want more personalization, relevant ads and are happy to divulge personal information when they get something in return. Is this a contradiction, a paradox? It’s really the difference between being confronted with the idea of “tracking” or […]
Facebook Again Explains Why Organic Page Reach Is Falling, But Will That Satisfy Marketers? Stop me if you’ve heard this before: Marketers are frustrated by plunging organic reach on Facebook Pages. Pages formerly accustomed to percentage per fan reach in the mid-teens are seeing low single digits. Facebook gets it. So today Brian Boland, Facebook’s vice president of ads product marketing, posted a detailed explanation of why reach is […]
Reach & Frequency Capping Along With Video View Targeting Arrive For Facebook Ads Two major new features have hit the Facebook Ad Platform. One that will help those looking to display a message with video. The other that will help limit ad exposure and control the overall audience delivery. The new ad type “video views” will be rolling out over the coming weeks that will allow advertisers to […]
Report: Google Chrome & Android Browsers Surpass IE, Become Most Popular Browsers In US A new report from Adobe Digital Index reveals Google browsers have surpassed Microsoft IE in US market share, with Chrome and Android browsers winning 31.8 percent of the combined desktop and mobile browser market, compared to IE’s 30.9 percent market share. Adobe claims this is a six-percent year-over-year increase for Google, while IE is down […]
WordPress.com To Start Serving Pages Over SSL As Anti-Surveillance Measure Automattic, the company that created and owns the WordPress publishing platform, is joining the battle against government surveillance. The company announced today that it’ll begin serving pages on all of its WordPress.com subdomains only over SSL by the end of 2014. Paul Sieminski, Automattic’s General Counsel, explained the move this way: In the face of […]
Twitter Acquires Namo Media To Boost Its Mobile Native Ads In a move to further bolster its mobile advertising efforts, Twitter announced today that it is acquiring mobile native ad specialist Namo Media. Since it bought the mobile ad network MoPub last year, Twitter has been placing bets on native advertising. Of course, most of Twitter’s ads have always been “native.” That is promoted tweets […]
Pinterest Releases A Self-Service Dashboard For Promoted Pins & Upgraded Analytics Pinterest, continuing its steady progress toward a full-fledged advertising program, announced today the creation of a self-service dashboard for Promoted Pins. Pinterest’s move into native advertising has long been anticipated and seen as a lucrative opportunity to tap its 70 million active users, many of whom use the service as a shopping discovery tool. Promoted […]
These Very Human Toyota Prius’s Are #CarsThatFeel Over in Sydney, Australia, they’re celebrating the Vivid Festival this week. It’s a celebration of light, music and ideas. Contributing to the celebration, Toyota, working with Soap Creative, launched Cars That Feel, a physical installation of cars with which people can interact. During the festival, three Toyota Prius’s were transformed into sentient beings complete with […]
3 Ways To Use Keyword Planner To Improve Your Mobile Search Visibility Last month, we discussed what we can learn about mobile searchers from Google’s redesigned keyword planner, including that mobile searchers are often local searchers and that most of them use “near me” instead of “nearby.” This month, I want to give you three specific ways you can use the new Keyword Planner data to help […]
Amazon’s Smartphone Coming June 18, Price The X-Factor On June 18 it appears that Amazon CEO Jeff Bezos will introduce the company’s first smartphone — or smartphones, plural. The big question is: what will distinguish it/them from the pack of Android competitors? Rumored for many months, the phone is supposed to have a 3D interface, which a video on Amazon’s site seems to […]
4 Tips To Instagram Your Business I’ll admit, I was late to hop on the Instagram bandwagon. I kept hearing it was all the rage with the youngsters these days and that Facebook was now considered “lame” (aka “the new MySpace”). Apparently, anyone under the age of 20 thinks Facebook is for us oldies (most likely because their moms are on it, […]
How To Code HTML5 Video Background In Email By Kevin Mandeville, Content Designer at Litmus, @kevingotbounce Recently, our company sent the launch email for The Email Design Conference. We knew we couldn’t promote an Email Design Conference with just any email, which is why we aimed for a forward-thinking and uniquely impressive one. Naturally, we wanted it to be so amazing that people […]
The Secret Sauce Of Marketing Analytics: The 5W1H Framework Today, I am going to reveal my secret sauce for marketing analytics. This simple method is so powerful that anyone can start applying it today to any sort of descriptive analysis, and it will start producing results from day one. What’s better, this method does not require any sort of prior knowledge or skill set […]
Kenshoo Brings Search Intent To Social Retargeting On Facebook Advertisers can now bridge the gap between search intent and social retargeting. Kenshoo’s new Intent-Driven Audiences match clicks on search ads to audiences in Facebook. Kenshoo developed the solution with Facebook to allow advertisers to target users who clicked their ads on search engines like Google, Yahoo and Bing when they browse Facebook. A build […]