Aug 25, 20145 min read

Marketing Day: Facebook Tackles Click-Bait, Amazon Aims To Compete With AdWords & More

Here’s our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

From Marketing Land:

Oculus Goggles To Usher In Era Of “The Virtual Web” If “Web 1.0″ and “2.0″ are the PC internet and”Web 3.0″ is mobile then “Web 4.0″ might be the VR web. Much in the same way that Apple’s acquisition of Siri formally created the “virtual assistant” market, Facebook’s $2 billion purchase of Oculus Rift has brought virtual reality into (quasi) mainstream focus. For those who […]
Pinterest News Tab On iOS Apps Shows Your Friends’ Activity Pinterest is testing a News tab in its iOS apps to show users how their friends are using the network. Similar to the Following tab in Instagram, News gives Pinterest a way to highlight activity and encourage more engagement, as explained in a blog post by Cat Lee: Your News tab gives you a snapshot […]
New LeadSift Tool Lets Brands Target Ads On Twitter Using Demographic & Psychographic Data Social media marketing platform LeadSift has launched a new marketing tool designed to help brands target consumers on Twitter, much like Facebook’s ad targeting. According to the announcement, LeadSift’s AIM tool uses demographic and psychographic information culled from tweets so that marketing messages can be crafted for specific groups. Segmenting consumers based on four different […]
Facebook Goes After “Click-Bait” Headlines With News Feed Update Facebook turned up the heat against “click-bait” today, announcing a News Feed algorithm change that it says will reduce the number of misleading and vague headlines that its users see. “‘Click-baiting’ is when a publisher posts a link with a headline that encourages people to click to see more, without telling them much information about […]
Facebook To Reward Links Shared In “Link Format” Over Those In Photo Captions Have you been sharing links on Facebook by embedding them in the caption of a photo, rather than letting Facebook turn the link into a “link format” share that often pulls a title, description and picture? Stop that — at least if you want more traffic going forward, Facebook says. Facebook announced today that links […]
Amazon Plans To Take On Google AdWords [Report] Amazon and Google have long had an tenuous relationship — at once both cut-throat competitive and symbiotic. The companies compete head-to-head in online product search and local delivery services among other areas such as phones, yet Amazon is one of Google’s largest text ad advertisers, and the online retailer gets a cut of click revenues […]
SMX East Rates Increase Saturday – Register Now & Save $200 Early Bird rates for Search Engine Land’s SMX East expire this Friday. Register now and get three days packed with proven tactics and best practices. The multi-track, 60 session agenda allows you to customize the program to best fit your needs and maximize your investment. Sessions are organized by skill level and thematically on topics […]
4 Steps To Successful Content Personalization Columnist Rachel Balik shares a step-by-step plan to successfully deploy personalized content on your company’s web site.
Moving To HTTPS Can Backfire: Google’s Own Products Aren’t Secure Web Friendly Yet Earlier this month, Google announced that HTTPS sites — those with SSL certificates aimed at protecting users against data interception — would receive a slight ranking signal boost over non-encrypted HTTP sites. One problem with this encouragement to get site owners to make the switch is that there are web components that aren’t HTTPS friendly […]
LinkedIn’s Head Of Product, Deep Nishar, Announces Departure After six years of service, LinkedIn Head of Product, Deep Nishar is stepping down from the business networking behemoth. Nishar made it to LinkedIn by way of Google and has recently joined a handful of boards including Auction.com. LinkedIn gave re/code the following statement on Nishar’s departure: The last day for Nishar will be October […]